Zoho unifies marketing operations with a new platform that drives business growth and improves customer experience
In the digital age, CMOs require their teams to leverage technology solutions that capture customer information in ways that add value to both business and customers. Therefore, in a 2022 report by Mordor Intelligence, the Asia-Pacific marketing automation software market is expected to register a CAGR of 17.8% over the forecast period (2022-2027). Through automation and business intelligence, the Marketing Plus platform syncs engagement data to help marketing teams better understand customers, make more informed decisions, and ultimately drive better results. results, growth and revenues.
“Data complexity and large-scale personalization are increasing the pressure on marketers and CMOs to deliver effective campaigns and revenue. It is also becoming increasingly difficult to properly manage multiple campaigns, channels, customer profiles, data and ROI,” said Gibu Mathew, GM and VP at Zoho APAC. “By eliminating redundancy and confusion resulting from multiple siled solutions, Zoho Marketing Plus maximizes productivity and teamwork, empowering marketers to deliver creative campaigns that foster meaningful brand-customer relationships.”
The unified platform enables marketing teams to create continuous and consistent experiences for end customers and deliver more personalized journeys through:
Improved collaboration between campaigns: Marketing teams will be able to connect and collaborate on various projects in tandem and easily, allowing users to create, manage, execute and monitor individual activities, between different stakeholders, and accurately track the progress of each task and asset of the Mark. The platform offers a powerful creative suite that allows teams to develop and improve marketing assets through feedback, with the ability to maintain version control with flexible sharing capabilities for internal and external stakeholders .
Streamlined management of marketing projects: Zoho Brand Studio eliminates the need for siled solutions by serving as a centralized workplace where marketing campaigns can be created and managed. Users empower the brand from a single, unified platform where they can oversee all marketing strategies and progress. Apps like Zoho Workdrive, for example, help digital marketers better manage documents and assets, serving as a repository for all project materials.
Unified creation and repository of digital brand assets: Documents, presentations, sheets, videos, and other files can be kept in a single shared space, making it easy to locate, reuse, or share assets. Machine learning-based search capabilities streamline team efforts, quickly and accurately locating the right file.
Strong marketing automation capabilities: Customer insights are highlighted through AI-powered data analysis, which both indicates preferred customer journeys and triggers next-step insights for marketers. The platform properly tracks customer engagement and response data, giving marketing teams insights to improve their journeys over time. This clear, granular understanding of customer behaviors empowers marketers to collaborate with customers like never before, ultimately delivering experiences that meet their unique wants and needs.
Omnichannel engagement: Customers routinely move from channel to channel and device to device, and often marketing teams can be ill-equipped to adapt to this rapid movement. Zoho empowers marketing teams to access and manage all channels, improving customer relationships and brand engagement and breaking down silos of traditional marketing tools. Email campaigns, social media, customer surveys, webinars, events, etc. can all be created and managed from a single interface within Zoho Marketing Plus.
Supported integrations: Zoho Marketing Plus supports strong integrations with third-party solutions, making it easy to share data and information where needed. For example, sales teams can connect information from Zoho CRM to existing systems such as Salesforce CRM, Microsoft Dynamics CRM, HubSpot, etc., to measure the amount of marketing spend converted into sales. Other key integrations in finance, commerce, and event management strengthen the connections between apps that marketers already have in their arsenal. Zoho Marketing Plus integrations include Google Ads, Facebook Ads, Google Analytics, Google Search Console, YouTube, Survey Monkey; Zoho Books integrates with QuickBooks, Xero, Stripe; Zoho Commerce with WooCommerce and Shopify; and Behind the scenes at Zoho with Eventbrite. Integrations can be accessed via Zoho Marketplace from Campaigns and Analytic Sections of the Platform.
Accurate and real-time measurement: Real-time data aggregation and analysis provides business intelligence that helps marketing teams and executives determine true marketing ROI. Integrations further enable a more accurate view of customer impact, return on investment, and revenue growth projections.
“Our previous marketing solution required time-consuming and costly customization and technical support just to provide our customers with experiences that didn’t scale or yield meaningful insights,” said Sundeep MV, Chief Marketing Officer of Techademy. “We’ve adopted Zoho’s marketing platform, integrated Zoho CRM, and now have a complete, unified sales and marketing solution where every relevant stakeholder in the organization has the data and tools they need to increase engagement and drive customer experience Our evangelism, marketing, pre-sales, and sales teams collaborate within a single dashboard on the platform, which hosts all content and data that we use to gain actionable insights and grow the business.”
The unified platform includes a wide range of integrated solutions aimed at helping digital marketers achieve better results through simplified processes, closer collaboration, shared assets and consistent data. The Zoho Marketing Plus platform combines the functionality of several Zoho applications, including Workdrive, Marketing AutomationCampaigns, Brand Studio, Analytics, Direction of the page, Social, Investigation, and Backstage. This new version of Marketing Plus will continue to evolve through tighter integrations with existing Zoho tools such as Clickas well as new applications, including landing pagea no-code page builder that allows marketers to create high-converting website landing pages in minutes without the need for developer-grade skills.
Price and availability
The Zoho Marketing Plus platform is available immediately with a starting price of $25/month, billed annually. For more information, visit www.zoho.com/marketingplus/
Zoho’s Privacy Pledge
Zoho respects user privacy and does not have an advertising revenue model in any part of its business, including its free products. More than 75 million users worldwide, spanning hundreds of thousands of businesses, rely on Zoho every day to run their businesses, including Zoho itself. For more information, please visit: https://www.zoho.com/privacy-commitment.html