Yakima Valley craft beer industry takes top honors in annual marketing contest | Business
Crushed beer cans are usually something to recycle, not celebrate. But when the crushed can is part of a trophy for a national and international craft beer marketing competition, it’s different.
Three businesses from the Yakima area and one from Ellensburg were honored on May 4 as Craft Beer Marketing Awards 2022or “Crushie”, the winners were announced at the Craft Brewers conference in Minneapolis, Minnesota.
Chef Yakima’s Hops won a Gold Crushie Award (the trophy is a tattooed arm with a crushed beer can in its hand) for best beer-related podcast, for its “Bigger than Beer” podcast.
The other three local Craft Brewers Conference winners were honored in conjunction with blind tiger designa Seattle-based company that designs beer packaging, posters and signage.
SunSmash Hard Seltzera product of Selah’s Tree Top Inc., received a Gold Crushie Award for Best Can or Bottle Design – Hard Seltzer.
Bullet crusher of Yakima received a Gold Crushie Award for Best Can Design – 16-20 oz for its Mount Saint Humulus IIIPA.
Iron Horse Brewery of Ellensburg received a Global Crushie Award for Beer Marketing Wild Cards – Most Creative Signage, Point of Sale Brewing Accessories for its Jake the Steak character and promotion.
For the first time since its inception in 2019, the Crushies 2022 ceremony was able to feature a live, in-person marketing roundtable and announce some of the awards in person at the Craft Brewers conference. Pandemic restrictions have canceled most in-person events over the past two years.
“After having to do virtual awards ceremonies for 2020 and 2021 due to the pandemic, it was really exciting for the CBMAS to take the stage to present the awards in the most popular categories,” said Jackie DiBella. -Curry, co-founder of the Craft Beer Marketing Award. “It was a wonderful experience to meet so many of our winners in person at the ceremony.”
Now in its third year, the CBMAs accepted applications from around the world from five regions. A total of 250 prizes were awarded to winning brewers, designers and marketing agencies from around the world. This year there are 89 Platinum Crushie winners, 135 Gold Crushie winners and 26 Global Crushie winners.
Washington state-based beer and marketing companies won 14 awards, but a wide range of nominations were received from all parts of the world. All winning entries can be viewed online at CBMAs 2022 Winners Gallery.
“We were so impressed with the creativity, innovation and caliber of marketing displayed in the entries from around the world in each category,” said CBMA co-founder Jim McCune.
The CBMAs is the first awards program of its kind. It is a global competition that focuses specifically on excellence in the artistic and creative marketing and packaging efforts of breweries, designers and craft beer agencies that play an increasingly critical role in brand differentiation in the retail market.
Early bird registrations for the 2023 CBMAS Awards Season and Judge Recruitment will begin accepting in September. For more information, visit craftbeermarketingawards.com.