Victory promotion is Sportsbooks best marketing tool
Rather than flaunting sign-up bonuses or referral codes in consumers’ faces, sportsbooks better promote their platforms as the best place for “winners,” Jim “Mattress Mack” McIngvale said during an interview. a conference on Wednesday.
His remarks follow a question from ESPN’s David Purdum about professional sports bettors. He suggested that many are likely to resent Mattress Mack for the eagerness with which sportsbooks take her big bets, when they are often limited in how much they can put out themselves.
Mack, a furniture salesman from Houston, Texas, became a betting icon in 2021 for a series of million dollar bets on the Houston Astros. This has only increased the eyes on how sportsbooks treat their customers.
If a player wins too often, it is entirely within the legal right of the operator to limit the amount they can bet, sometimes even down to pennies.
But as more people take to social media to express their frustrations with the practice, legal operators have come under fire for urging a crackdown on offshore sports betting as they actively make it harder for some to bet.
If they exclude, it doesn’t help the gamer or operator acquire customers, Rush Street Interactive CEO Richard Schwartz added at SBC’s North American summit in northern New Jersey. Rush Street Interactive operates the BetRivers and PlaySugarHouse brands.
Sports betting would do well to say, “This is where you win,” Mack said.
Typically, sportsbooks use free bets, credits or deposits as the main tool to entice customers to sign up or invite their friends and family. But Mack suggested this invites one-time use and leaves little incentive to keep betting on a particular app.
He encouraged more traders to figure out how to calculate a profitable strategy that doesn’t push bettors overseas.
“Winners are the best advertisers,” he said.
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