Vala Marketing makes its first acquisition with the purchase of Web Center
ELKHART, Ind., July 29, 2022 /PRNewswire/ — Vala Marketing, the region’s leading provider of digital advertising, design and other online marketing services, has made the decision to acquire Web Center, a web design and digital marketing agency whose the headquarters is at Lapeer, MI. The acquisition follows Vala Marketing’s 6th anniversary in business in the Michiana Region.
The decision to acquire Web Center began when Grant MielkeFounder of Vala Marketing, contacted Robert Norcross, owner of Web Centre, to discuss selling in June 2022. The businesses operate the same way, which made the transition quick. The agreement was signed on July 1, 2022.
“Robert and I immediately got along well” Grant Mielke said. “He did an impressive job, and we think the same way in terms of organization and workflow, but more importantly, we value treating people well and providing great service above all else.”
The acquisition of Web Center is part of Vala Marketing’s strategy to provide complete, turnkey marketing solutions to Michiana region and beyond by bringing over 100 new customers to the Vala Marketing range, as well as a new account executive to the team.
“The best part is that they keep our amazing staff – and my right arm for all these years – Bailey RaCosta.” Robert Norcross said. “I am so happy about this. So not only will our customers be even better taken care of than before, but they will also have more support to help their business grow, which has always been the ultimate mission. of Web Center as a company.”
“Vala Marketing has grown and established a strong presence in Michiganso it felt like a natural next step for the team,” Mielke said. ‘Many of our employees and customers are already on the ‘Mich’ side of ‘Michiana’s Premier Marketing Agency’, and now we are delighted to add Bailey to the team, along with so many clients in the Central Michigan Region.”
Norcross has spent the past 13 years growing its web center from its headquarters in Lapeer through Central Michiganand each year the size of the business grew, leading him to ask for more help.
“It was an amazing, meteoric rise,” Norcross said. “On a personal level, all this growth means I’m working non-stop. Early mornings and late nights. And before it caught up with me, and our customers stopped getting exceptional service, I wanted to put myself in front of and make everyone happy. I am very grateful to all of our customers – and the Lapeer area – for all of their business over the years. Growing this business has been one of the greatest accomplishments of my life.”
“Vala’s biggest goal with this transition, by far, is to take the best possible care of web center customers – every piece of strategy involved in that, every decision we’ve made and the steps we’ve taken to getting there all the smooth work has been focused on that singular goal as our North Star,” Mielke said, echoing Norcross’ comments. “We are excited to prove ourselves to all of our new clientele and to use our expanded service offerings to take Web Center customers to new heights.”
About Vala Marketing
Vala Marketing is a full-service marketing agency operating in the Midwest specializing in social media management, branding, web design, and videography. All media inquiries can be directed to Madison Gridley at [email protected].
SOURCEVala Marketing Inc.