Marketing T Level to prepare students for the “jobs of tomorrow”

The government is launching a new T-level qualification in marketing, which will aim to teach students the skills needed for the ‘jobs of tomorrow’.

Starting in September 2025, the Marketing T Level will offer young people the opportunity to combine study in a learning environment with a “substantial work placement” of at least nine weeks, providing real experience in the sector of their choice.

Equivalent to three A-levels, the T-level will give students the opportunity to combine learning and work experience to prepare them to move into employment, further study or a marketing apprenticeship.

This means that a student studying for a T-Level in Marketing will only be studying for that single qualification, rather than the existing system of taking three A-Levels. Currently, there is no dedicated A-Level for Marketing , with the subject forming part of broader business studies courses.

It is essential that we continue to work with employers to ensure that we provide the qualifications that will provide businesses with the skills they need for the jobs of tomorrow.

Alex Burghart, Minister for Learning and Skills

T-levels were first rolled out in the UK in 2020, with courses such as Digital Business Services and Digital Support Services. The government says it chose marketing as the new T-level because the industry is a ‘very popular profession for young people’ and companies are ‘demanding’ experienced marketing talent.

While the new T-level is in the early stages of development, next month the Institute for Technical Apprenticeship and Education (IfATE) will launch a pre-market engagement process with interested organizations. Following the engagement exercise, IfATE will engage a procuring organization to develop and deliver the T-level.

The government stresses that the content of the course will be designed to meet the needs of employers.

Raising awareness

Acknowledging that marketing is a “booming sector” destined to offer “huge employment opportunities in the future”, minister for learning and skills, Alex Burghart, sees the T level in marketing as the “exciting next step” of state reforms in technical education.

“It is essential that we continue to work with employers to ensure that we provide the qualifications that will provide businesses with the skills they need for the jobs of tomorrow and help more young people progress into quality jobs,” adds Burghart.

Patricia Seabright, chair of the panel that developed the T-level in business administration, believes the new qualification will be “instrumental” in providing opportunities for young people and meeting the needs of UK businesses.

“The business professions of marketing, B2B sales and procurement are the engine of business, productivity and national prosperity,” she says.

“Technical skills and education in this field are essential to UK business success, so the introduction of a T-level in this field will be a huge step forward in raising awareness of these great career options. for young people aged 16 to 18-old, and to develop the skills and abilities the industry needs.

How the Skills Minister plans to ‘transform opportunities’ through apprenticeships

Lack of marketing awareness in schools has long been seen as a barrier to attracting more young people to consider a career in the industry. This problem has always been compounded by the fact that marketing comprises only part of a wider GCSE or A level in business studies. Add to this the slow adoption of marketing apprenticeships within companies.

Marketing Week’s 2022 Career and Salary Survey found that more than half (57.9%) of marketers work for a brand without a marketing apprenticeship. Of the 4,463 marketers surveyed, 21.2% say the business doesn’t see the value in it right now. A further 10.4% say it is too complicated to develop a program, while 6.6% cannot get buy-in at the highest level.

However, in rolling out the T-level qualification, the government is also keen to raise awareness of the opportunities offered by degree apprenticeships and apprenticeships in marketing, as well as the free 16-week digital marketing course currently offered to UK adults.

Speaking to Marketing Week earlier this year, Burghart identified apprenticeships as having the potential to transform opportunity, “giving young people a three-year head start in the workplace over their undergraduate friends.”

Opening of the brand imageMarketing Week’s Opening Up campaign pushes for the democratization of marketing careers. Follow our coverage of challenges and opportunities over the coming weeks. Read all the articles in the series so far here.

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