Marketing Manager – Pedestrian Jobs

Anipal reinvents and recreates pet products, treats and foods to ensure optimal results for the health of pets and the planet. We are looking for a highly motivated, go-getter, agile individual who can manage all marketing activities at Anipal, as well as various project management functions within our growing start-up.

We are looking for a freelance/entrepreneur role to undertake 1-2 days/week – hours are flexible.

Roles and responsibilities:

  • Responsible for planning, creating and executing marketing campaigns to expand their company’s reach and customer pipeline. Understand
    • Online marketing, social media strategy and growth, EDM, in-store display, EDM and promotions with retailer and distributor partners (expanded below)
  • Strong graphic design skills to own the creation and maintenance of our marketing assets and content created to support product sales, market education and other marketing objectives. From concept to execution, this candidate will enhance our user experience by bringing our brand to life and keeping it consistent across all our different touchpoints.
  • Define and create templates to be more effective in posting to social media, blog, email, EDM and other channels
  • Manage other design needs such as presentations, signage, digital banners and trade show materials as needed with industry media, distributors and retail partners
  • Create, manage, maintain and optimize in-store marketing displays (POS) and other physical and digital assets to ensure retail partners successfully communicate our brand vision
  • Comprehensive written abilities to create various copy elements required on our channels such as blogs, EDM and website
  • Connect with influential media, journalists and trade publications to publish articles on company news, new product launches, promotions or campaigns and other initiatives
  • Manage, update and optimize the Anipal website

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