Lea Cadieux to lead marketing for Boston-based higher education technology company
WATERTOWN, Mass., September 23, 2022 /PRNewswire/ — Liaiinternational sona developer of technologies that support higher education operations, admissions and student success on more than 1,000 campuses, announced that Leah Cadieux joined Liaison as the new Vice President of Marketing. This addition comes as Liaison continues to refine its total enrollment marketing strategy to help drive engagement, enrollment, retention and net tuition revenue for higher education institutions.
“Lea brings years of experience and insight supporting higher education as well as a deep understanding of her new role,” said Georges Haddad, founder and CEO of Liaison. “I am confident that she will contribute significantly to our strategic marketing and communications initiatives, focusing on the needs of our partner institutions and their students.”
At Liaison, Cadieux will oversee the company’s integrated marketing vision for technology and services offerings, product marketing, creative services, growth marketing and all strategic communications. With a demonstrated ability to lead dynamic organizations and build high-performing teams, her professional experience combines marketing, branding, technology solutions and digital communications, including on-campus leadership roles.
Prior to joining Liaison, Cadieux served as Acting Vice President of Marketing and Communications at Ball State University and as Acting Vice Chancellor and Associate of Marketing and Communications at the University of Denver. Outside of higher education, she has held consulting and executive positions at several digital marketing companies, guided clients through digital transformation and customer experience solutions, and co-founded a branding agency in full service.
About Liaison International: Through a powerful combination of technology and services, Liaison helps more than 31,000 undergraduate, graduate, and post-baccalaureate programs on more than 1,000 campuses meet their recruitment, admissions, enrollment, and of student success. Liaison’s solutions include its centralized application service (CAS), TargetX and Othot as well as its enrollment marketing services (EMP), SlideRoom and Time2Track.
SOURCE International Liaison