ITSMA, a Momentum Company, Announces 2022 Marketing Excellence Awards Finalists

B2B marketing leaders will be recognized on October 25 for outstanding performance in all marketing programs at this year’s Marketing Vision conference on October 24-26.

BOSTON and LONDON, August 24, 2022 /PRNewswire/ — Today, ITSMA, a Momentum Company, announces the finalists for the 25th annual Marketing Excellence Awards (MEA) program.

The MEA program focuses exclusively on marketing B2B services and solutions and highlights the most important dimensions of a strategic and collaborative approach to driving business growth. The awards recognize marketing initiatives that have delivered superior performance in the four most critical aspects of marketing success: customer focus, innovation, execution and business impact.

Past winners include Cisco, Dell, Deloitte, HP, KPMG, PwC and SAP.

“In the fast-paced and ever-changing world of B2B marketing, it’s humbling to realize that we’re celebrating 25 years of marketing excellence,” said Dave Munn, Community Director and President of ITSMA. “This year, our submissions illustrate how far marketing has come over the past quarter century. We are seeing an evolution in the role of marketing as a strategic growth driver for the business. It is an exciting time to be a B2B marketer.”

The 2022 Marketing Excellence Awards finalists are:

  • Advance the digital transformation of marketing: Persistent Systems, Ricoh North America, Salesforce, Tata Communications
  • Collaboration with sales: Salesforce, Tata Communications, Tata Consultancy Services, Verizon, VMware
  • Deepen engagement through thought leadership: Broadridge Financial Solutions, NTT DATA, ServiceNow, Tata Communications, Tech Mahindra
  • Integration of ABM programs: Hexaware Technologies, IBM, Microsoft, Persistent Systems, ServiceNow
  • Optimization of ABM campaigns: Ericsson, Google Cloud, NetApp, O2 BusinessSalesforce
  • Brand reinforcement and differentiation: Accenture, Avanade, Infosys, Infosys, Kyndryl, Red Hat

“I am impressed by the completeness of the programs submitted. We see marketing addressing strategic growth challenges as well as current issues such as how to address skills gaps in their own marketing organization to help drive business growth,” Munn said.

An international panel of executives and marketing experts will select the category winners, who will be announced at the Marketing Excellence Awards ceremony on October 25e at the annual Marketing Vision conference, which takes place October 24-26 at the Kimpton Marlowe Hotel in Cambridge, MA.

For more information on our Marketing Vision 2022 conference, please visit:


For over 26 years, ITSMA has led the way in defining, building and inspiring excellence in B2B marketing. Our members can access ITSMA content, tools and events through our community, The Growth Hub.

As a Momentum Group company, we are part of a unique offering of research, consulting and learning services to support your growth journey.

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Alex Koenig
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+44 203 858 0808


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