Huge Marketing Company Takes 71K SF to Dock 72 – Trade Observer

Marketing and Design Firm Huge sets sail for new, slightly smaller offices in Pier 72 next year, in a huge victory for the Brooklyn Dockyard building.

Huge inked one 12 year contract move about 80,000 square feet at 45 Main Street in Dumbo at 71,000 square feet on the entire 15th and part of the 14th floor of Dock 72, the New York Post reported for the first time. Huge will become the third tenant to join the Rudin management company and Boston Properties building since its opening in 2019.

The landlords declined to comment on the rent requested in the agreement, but Dock 72 was seeking rent in the between $50 and $60 per square foot in February 2020, according to CBRE The data.

Huge will move into its new digs in the first quarter of 2023. The move represents a victory for the waterfront building, which struggled to recruit tenants after opening with just 220,000 square feet. We work to his name. The 675,000-square-foot tower languished without new leases until last year, when the online kitchen and home website Food 52 grabbed 42,000 square feet on the full 13th floor of the property, ending its dry spell.

Huge’s new offices, dubbed the company’s ‘Global Experience Center’, will feature flexible workspaces and look more like a ‘clubhouse’ than a traditional office, CEO says Matt Baxter. This cool factor is exactly what Rudin hoped for in a tenant.

“We designed, developed and programmed Dock 72 to specifically appeal to creative businesses that thrive on innovation, creativity and authenticity”, Michel Roudinexecutive vice president of Rudin, said in a statement.

Huge Winter Stockwell and CBRE Cara Chayet, david hollander, Liz Lashes and Ken Rapp represented the tenant in the transaction. Boston Properties’ Andre Levinby Rudin Robert Steinman and Cushman and Wakefieldit is Joe Ciron, Ron Lo Russo, Patrick Dugan and Pierce Hance managed it for owners, alongside CBRE Sasha Zarba and Freddie Fakelmayer.

Representatives for CBRE and C&W did not immediately respond to requests for comment.

Celia Young can be contacted at cyoung@commercialobserver.com.

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