Gradeup forays into the K12 segment; launches Goprep – live online coaching app exclusively for grades 8-12
Includes free live online lessons, instant doubt resolution, and structured lessons for full preparation
National, May 7, 2020: There has been an increase in demand for online learning due to the current pandemic and lockdown. EdTech has successfully established the principle of “education is a basic right” by providing safe, affordable, accessible and quality education to students across the country. To ensure that students’ education is not interrupted, Gradeup has announced the launch of the Goprep app. A school preparation app for grades 8-12, which will meet the academic needs of students, including those preparing for JEE and NEET. The announcement is aligned with the recently launched #PadhaiNahiRukegi campaign. As the schools have not started their new session due to the lockdown, the brand’s aim is to provide free live lessons on topics covered in the first two months at the schools.
Following an innovative learning approach focused on student success, the Goprep app will help students with their end-to-end preparation. Key features include free live online classes and the ability to enroll in classes with a structured methodology that includes a daily study plan. This will allow students to learn from the best teachers in the industry without leaving home. Another great feature of this app is that students can upload photos for instant resolution of doubts, a convenient and seamless process to get clarity and answers. Students in the K12 segment preparing for board exams or competitions such as JEE and NEET will have access to Goprep’s effective test preparation and solid learning outcomes.
Speaking about the launch, Mr. Vibhu Bhushan, Founder of Goprep, said “Our goal is to support the learning and preparation journey of every student in school, especially during these difficult times. The individual needs and psychological makeup of students in school are not the same as those in college in because of the difference in their academic paths. The mode of preparation for the school path is different from that of the post-graduate competitions. At school, the preparation is often intensive and time-consuming. In addition, it requires a significant investment of training time. parents, as they are the primary decision-makers. With these factors in mind, the company launched the Goprep app to focus exclusively on the preparation needs of students.”
“At Goprep App, the focus has been on preparing upper and upper secondary students. Our model has proven to be very successful in this segment. We see immense potential in venturing further into the K12 segment, by focusing on students in grades 8-12 who are looking to achieve good grades in Boards, JEE, NEET, NTSE and Olympiads,” he added.
Amid COVID-19, EdTech is operating unhindered; its true potential is highlighted. A realization is finally dawning that the online education model is the way forward and the launch of the Goprep app is another step in that direction.
Gradeup, India’s largest exam preparation platform, backed by $10 million from Internet Times, helps over 20 million exam aspirants to prepare effectively for competitive exams like GATE, IBPS, SSC, TET , UPSC, among others. It is India’s only ed-tech platform that has created engaging communities of exam-specific students preparing for competitions, enabling students to interact with other peers and mentors, ask questions, share updates and more. Its flagship offering is Gradeup Classroom; a comprehensive exam preparation tool featuring live online lessons taught by some of the best teachers in India.
Gradeup believes that in the long term, excellent pedagogy delivered through effective and engaging materials will bring impactful results and this will set an example for the Indian test preparation market. Consequently, they place an unprecedented emphasis on “student success” as a tool for measuring achievement and effectiveness, thereby placing greater emphasis on learning outcomes.