Destination XL in the United States appoints James Reath as Chief Marketing Officer
Prior to joining DXL, Reath served as SVP, Marketing, Bed Bath & Beyond, and SVP, Marketing, Macy’s. Previously, Reath was Executive Vice President, Head of Retail at BBDO (New York), Partner at McKinney, Chief Marketing Officer at Young & Rubicam and previously held client-focused agency leadership roles. Retail. At DXL, he will be responsible for the marketing organization including overall marketing strategy, brand, consumer, creative, media, CRM and digital commerce. Reath holds a Management Certificate from the Kellogg School of Management at North-Western University, a BA from Western University in London, Ontario, Canada and serves on the Board of Trustees of the Cross- American Red, the company said in a press release.
Destination XL (DXL), a U.S.-based omnichannel men’s apparel and footwear retailer, has announced that James Reath will join its team as Chief Marketing Officer on September 26, 2022. Reath brings over 20 years of experience in marketing leadership with a particular focus on omni-retail, digital marketing, brand building and consumer insights.
Reath will replace Ujjwal Dhoot, the company’s current chief marketing officer, who has informed the company that he will be leaving the company effective October 11, 2022.
“We are extremely pleased that Reath has joined DXL Big + Tall, as the new Chief Marketing Officer. His appointment underscores our continued transformation and commitment to strengthening the organization’s ongoing focus on customer engagement through personalization, data-driven loyalty and digital marketing,” Harvey Kanter, President and CEO of the company said.
“I am excited to bring DXL to more big and tall men and engage our customers in a personalized way as we seek to grow the business across all channels and firmly establish DXL Big + Tall as one-stop solution for big and tall men’s clothing and footwear,” Reath said.
Fibre2Fashion Information Desk (GK)