Covid-19 fertile ground for online coaching to flourish

The coaching industry, which has been in Vietnam for a long time, received a significant boost due to the pandemic.

“Since the fourth wave of Covid in April 2021 until now, my work intensity has increased by 200%. Webinar sessions are held every week, instead of once a month,” said Tran Tien Cong, founder of the Vietnam Coaching Institute (VCI).

According to Cong, enrollment in online courses has increased because people want to clear their minds and connect with society, in part because if you don’t study, what else can you do? at home ? Moreover, the pandemic is an opportunity for people to develop their knowledge and skills; like also add to them.

Another factor is that more and more people are enrolling in training courses because they want to earn an income in teaching and/or coaching, which is considered a flexible freelance online job.

“That’s why my schedule is now busier than ever,” Cong said.

Former head of the training department of a securities company, Thai Thi Ngoan, finance officer of Hanoi Coaching Club (HCC) said that after the social distancing period in the third quarter of last year, the number of ‘students increased by about 30 percent.

“After the quarantine period, many people will experience difficulties such as anxiety, panic, unstable job, financial difficulties, etc. This leads them to seek psychologists, counselors and coaches to find a way to ‘to balance their lives and find solutions to their problems,’ Ngoan said.

Classes are held online primarily through Zoom, in addition to apps such as Menti, Kahoot, Quizzi, and Jamboard to connect and increase student interaction.

Cong said a program with 30 to 500 people is taught 100% online via Zoom.

“In my opinion, online learning through Zoom is even more efficient than in class because people can learn from home without having to waste time traveling. The second advantage is that people can easily connect the to each other, regardless of their location,” he said. noted.

Dale Carnegie Vietnam – a consultancy specializing in capacity development, has also adopted a blended learning solution model for 2020 and 2021, which is primarily focused on live online learning (LOL).

“We have had great success with our LOL system since September 2021, after 6 months of experimentation, evaluation and refinement,” said a representative from Dale Carnegie.

Since the beginning of social distancing, the coaching market at HCMC has been actively and rapidly transformed with LOL. The class has 70% more participants than before.

The consultancy noted that the training and capacity development activities of teams and organizations have not been affected much. These have just been posted online to ensure activities can go ahead as planned while keeping attendees safe during the pandemic.

According to the consulting firm PwC, there are five emerging social issues for business leaders, namely: the protection of people, effective communication, business continuity, the evaluation of labor costs and the preparation for recovery.

Data company DC Vietnam has observed that over the past two years, the topics of high interest have revolved around effective remote work, collaboration, analytics and decision-making skills. The online sales and customer service courses, as well as the trainings, also aroused great interest.

Cong said companies want to offer leadership coaching, which is how leaders can proactively and creatively help employees find solutions and be inspired to perform well without direct supervision.

He said he believes that the coaching market in Vietnam will continue to grow in terms of quantity in the coming years, and its quality and standards will also increase accordingly.

“In the past, coaches who only graduated from the ICF International Certified 60-hour program are now aiming to move into PCC (Professional Certified Coach). As the market grows, coaches will want to get into level and give themselves greater leverage in terms of expertise and credibility to be able to sustain their profession,” he said.

DC Vietnam expects in-person and online training to become an even stronger trend in the coming months, given the pandemic situation and the fact that the economy and society will need at least one another year to get back to normal.

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