Online marketing – Can Guru http://can-guru.com/ Wed, 10 Aug 2022 10:24:55 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://can-guru.com/wp-content/uploads/2022/01/icon-99-150x150.jpg Online marketing – Can Guru http://can-guru.com/ 32 32 El Segundo Creative Marketing Agency | Launch of the Cohesive Brand Identity Report https://can-guru.com/el-segundo-creative-marketing-agency-launch-of-the-cohesive-brand-identity-report/ Wed, 10 Aug 2022 10:10:58 +0000 https://can-guru.com/el-segundo-creative-marketing-agency-launch-of-the-cohesive-brand-identity-report/ El Segundo, United States – August 10, 2022 — “The Importance of Brand Consistency” is the agency’s latest report. It highlights the benefits of partnering with the LO:LA creative team on brand campaigns, including increased online traffic retention and improved customer relationships. More information is available at https://www.thelolaagency.com/2022/08/03/the-importance-of-brand-consistency The new report from LO:LA (London: Los […]]]>

“The Importance of Brand Consistency” is the agency’s latest report. It highlights the benefits of partnering with the LO:LA creative team on brand campaigns, including increased online traffic retention and improved customer relationships.

More information is available at https://www.thelolaagency.com/2022/08/03/the-importance-of-brand-consistency

The new report from LO:LA (London: Los Angeles) highlights how an effective and cohesive strategy can be used to generate a memorable public image and stand out from industry competition.

The creative marketing team is committed to empowering companies to optimize their branding efforts and create a multi-channel identity that reflects their core philosophy. Besides attractive logos and slogans, the report asserts that a consistent tone and style are the elements of a successful branding strategy.

The goal of consistent branding is to inspire trust in an audience to encourage them to trust the company. It should also educate customers about the organization and reflect the high quality of its products and services to create ongoing engagement.

Additionally, the report suggests that powerful and creative branding can be used to elicit and reinforce positive emotions, which help drive business awareness through word-of-mouth recommendations and online reviews. This indicates that a cohesive marketing plan should start with setting goals and creating a company-wide style guide.

LO:LA has collaborated with companies in the healthcare, non-profit and retail sectors on various marketing projects, helping them to clearly articulate their brand voice and solidify their identity across multiple platforms . Case studies detailing these past collaborations can be viewed on the company’s website.

About LO:LA

LO:LA was founded in 2017 with the intention of pushing the boundaries of creative advertising. For businesses and organizations interested in cultivating engaging brand strategies, he can leverage his agility and in-house knowledge of large agencies. The marketing team can foster growth by working harmoniously with clients to expand their branding efforts and marketing campaigns.

A company spokesperson said: “As a marketing agency, it is our duty to empower companies to achieve their goals and help them develop and improve their brand image. Your business will be able to thrive and grow through proper use of marketing and branding. »

More information can be found by visiting https://www.thelolaagency.com

Contact information:
Name: Nick Platt
E-mail: Send an email
Organization: London: Los Angeles (LO:LA)
Address: 840 Apollo Street Suite 100, El Segundo, CA 90245, USA
Website: https://www.thelolaagency.com

Build ID: 89079846

If you detect any problems, problems or errors in the content of this press release, please contact [email protected] to let us know. We will respond and rectify the situation within the next 8 hours.

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Crypto SWOT: Crypto Companies Have Committed Millions to Sports Marketing https://can-guru.com/crypto-swot-crypto-companies-have-committed-millions-to-sports-marketing/ Mon, 08 Aug 2022 20:23:00 +0000 https://can-guru.com/crypto-swot-crypto-companies-have-committed-millions-to-sports-marketing/ Strengths Among the cryptocurrencies tracked by CoinMarketCap, the best performer of the week was Flow, up 47.93%. Cryptocurrency companies have committed more than $2.4 billion to sports marketing in the past 18 months, according to data compiled by Bloomberg. Binance Holdings has signed deals with soccer icon Cristiano Ronaldo and the […]]]>

Strengths

  • Among the cryptocurrencies tracked by CoinMarketCap, the best performer of the week was Flow, up 47.93%.
  • Cryptocurrency companies have committed more than $2.4 billion to sports marketing in the past 18 months, according to data compiled by Bloomberg. Binance Holdings has signed deals with soccer icon Cristiano Ronaldo and the Africa Cup of Nations (AFCON) tournament, while Coinbase Global has signed deals with the NBA and star Kevin Durant. FTX in the Bahamas has deals with Major League Baseball and franchises ranging from the NBA’s Miami Heat to esports, Bloomberg writes.
  • Bitcoin rose as global stocks approached a two-month high and ahead of the US payrolls report. Bitcoin climbed as much as 4% to hit $23,422 on Friday, remaining in the roughly $19,000-$25,000 range it has held since mid-June.

Weaknesses

  • Among the cryptocurrencies tracked by CoinMarketCap, the worst performer of the week was Qtum, down 15.93%.
  • Doubters betting against MicroStrategy’s Bitcoin strategy are piling on positions that the company’s latest rally will extinguish. A record 51% of MicroStrategy’s available shares are currently sold short, carrying a notional value of $1.35 billion, according to an article published by Bloomberg. Separately, CEO Michael Saylor announced this week that he is stepping down as CEO of MicroStrategy to focus solely on the role of executive chairman. The company’s chairman, Phong Le, will succeed Saylor.
  • Hedge fund billionaire Steve Cohen has exited his investment in cryptocurrency trading startup Radkl. The quantitative crypto trading firm, which was founded last year, has already lost at least two chief executives in 2022, writes Bloomberg.

Opportunities

  • Luxury fashion brand Gucci is now accepting ApeCoin payments via Bitpay at select stores in the United States. ApeCoin is the cryptocurrency affiliated with the Bored Ape Yacht Club, an NFT created by Yuga Labs. Gucci will become the first merchant to accept ApeCoin through Bitpay, a payment service provider that has been in business since 2011, writes Bloomberg.
  • Options market betting suggests that speculators see $25,000 as the high for Bitcoin and $20,000 as the low. This is due to the high number of open buy and sell contracts at these strike prices, according to data compiled by CoinGlass.


  • Crypto platform Voyager Digital LLC, which filed for bankruptcy protection last month, said it plans to resume user access to the app for cash withdrawals next week. The withdrawal is expected to begin on August 11 for dollar holdings only, according to an article published by Bloomberg.

Threats

  • The SEC this week indicted 11 people for their role in creating and promoting Forsage, a fraudulent crypto pyramid and Ponzi scheme. The program has raised more than $300 million from retail investors worldwide, including in the United States, according to the announcement on the SEC’s website.
  • Nomad, a bridge protocol for transferring crypto tokens across different blockchains, lost nearly $200 million in a security exploit on Monday. The software system was drained of its funds over hours and in small batches by various accounts, according to blockchain data. The attack makes Nomad the latest bridge to suffer an exploit this year, writes Bloomberg.
  • Hackers targeted the Solana ecosystem early Wednesday, with thousands of wallets affected, in the latest blow to the cryptocurrency market. So far, $5.2 million worth of crypto assets have been stolen, from more than 7,900 Solana wallets, according to blockchain forensics firm Elliptic, writes Bloomberg.




Disclaimer: The opinions expressed in this article are those of the author and may not reflect those of Kitco Metals Inc. The author has made every effort to ensure the accuracy of the information provided; however, neither Kitco Metals Inc. nor the author can guarantee such accuracy. This article is strictly for informational purposes only. This is not a solicitation to trade commodities, securities or other financial instruments. Kitco Metals Inc. and the author of this article accept no responsibility for loss and/or damage resulting from the use of this publication.

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Adapting to real estate video marketing https://can-guru.com/adapting-to-real-estate-video-marketing/ Mon, 08 Aug 2022 02:14:27 +0000 https://can-guru.com/adapting-to-real-estate-video-marketing/ IIt’s a known fact that in most developed economies around the world, 60% of buyers find their new homes and properties online. The world unquestionably lives in an era where real estate prospects and consumers have little or no time to read the voluminous marketing content developed by real estate companies and agencies. With well-engaging […]]]>

IIt’s a known fact that in most developed economies around the world, 60% of buyers find their new homes and properties online.

The world unquestionably lives in an era where real estate prospects and consumers have little or no time to read the voluminous marketing content developed by real estate companies and agencies. With well-engaging video marketing with rich content, prospects and customers will be captivated and listen to the marketing communication content.

In a nutshell, video marketing encompasses all online videos developed and uploaded by a brand to emotionally connect and engage consumers, grab their attention and convert them into customers. In the case of real estate companies, video marketing allows them to uniquely display property sales proposals or services rendered in short, captivating video ads. Consumers remember emotional content seen in ads and videos more than content they read.

In the real estate market space, when a new product (property) is released through video marketing, the impression and conversion rate is always high, especially when the video content is placed in front of the right audience. Proper content optimization across the company’s social media handles is advised in this regard to achieve the lowest efficiency and numbers for the business. Real estate companies need to ensure their video marketing content is high quality and emotionally appealing for easy conversion. Over the years, studies have shown that as a real estate company, you have more potential customers online than offline.

As the real estate marketing landscape continues to evolve, closing the video marketing skills knowledge gap in most real estate businesses is not just a marketing strategy, but a growth strategy to stay in business. optimally. For forward-thinking real estate companies and agencies, hiring, training, and retraining real estate marketing communications professionals is a must. Large companies with the economic potential to engage media and marketing agencies should take advantage of this.

In the very near future, video marketing will become a true marketing communication tool for market engagement in all segments of the local and global real estate space. With the advent of social media marketing revolutionizing the entire business landscape, it is incumbent on real estate companies and professionals to quickly adapt to new changes and stay in business profitably.

Esv. Agatha Itohan Omelime, real estate surveyor and appraiser, wrote from Lagos

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Government’s online monitoring system to verify black marketing of food grains | Lucknow News https://can-guru.com/governments-online-monitoring-system-to-verify-black-marketing-of-food-grains-lucknow-news/ Sun, 07 Aug 2022 03:06:00 +0000 https://can-guru.com/governments-online-monitoring-system-to-verify-black-marketing-of-food-grains-lucknow-news/ Lucknow: To prevent black marketing of food grains, the government launched an online monitoring system, starting with Bareilly where all vehicles transporting food from godowns to distribution centers have been fitted with GPS. An official in Lucknow said the modernization of about 90% of the vehicles involved in transporting rations had been completed. The government […]]]>

Lucknow: To prevent black marketing of food grains, the government launched an online monitoring system, starting with Bareilly where all vehicles transporting food from godowns to distribution centers have been fitted with GPS.
An official in Lucknow said the modernization of about 90% of the vehicles involved in transporting rations had been completed. The government has installed GPS in all vehicles involved in the distribution of rations in Bareilly.
“Ration monitoring will be done by GPS. The government will track the movement of vehicles carrying rations from the time they leave the ISF godowns until they reach distribution stores. The one-step door-to-door delivery system will save the government Rs 5.87 crore in one year in Bareilly Division alone,” he said.
The official said that under the Food Safety Law, 20,839 tons of wheat and 31,258 tons of rice are distributed each month to the poor in the department of Bareilly. The ration is first collected from FSI godowns and then transported to district godowns. From there it is taken to block godowns. This process resulted in a lot of black marketing and changing vehicles several times resulted in the expense of several hundred thousand rupees, the official said. This problem will be solved with the new system when the movement of vehicles can be tracked from a single monitoring point.
“The government has deployed 328 trucks to transport rations from godowns to the distribution centre. All government ration stores are being moved to main roads as vehicles struggle to reach stores in crowded areas,” he said.

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The Consumer’s Dilemma, Marketing & Advertising News, ET BrandEquity https://can-guru.com/the-consumers-dilemma-marketing-advertising-news-et-brandequity/ Sat, 06 Aug 2022 08:40:00 +0000 https://can-guru.com/the-consumers-dilemma-marketing-advertising-news-et-brandequity/ Representative image (iStock) The immense possibilities offered by technology have affected most categories, and these changes have often gone hand in hand with an increase in product choices. It is a common belief in a consumer-driven society that the more choice there is, the better the individual’s ability to choose. A product team’s practice of […]]]>
Representative image (iStock)

The immense possibilities offered by technology have affected most categories, and these changes have often gone hand in hand with an increase in product choices. It is a common belief in a consumer-driven society that the more choice there is, the better the individual’s ability to choose. A product team’s practice of giving customers endless options, whether it’s ice cream, chips, soft drinks or cars, is based on a notion that – the more the merrier, the better.

Media is one such category that has seen this increasingly cheerful approach with an exponential increase in content production and assortment. The number of TV channels, content options on digital and the explosion of OTT are now endless. But what happens when the orbit of the option becomes larger and the differences between these options become relatively smaller?

It has been observed that data consumption has increased almost tenfold over the past two to three years. This unprecedented growth was largely driven by mobile media consumption. While consuming content on the go is simple and efficient, growing competition in the telecom space has also made it affordable, providing an avenue for the latent demand for digital consumption among Indian consumers. Moreover, the emergence of the pandemic has greatly accelerated the truth of “online entertainment”. This is what led to the content explosion.

In India, there are already more than 40 OTT service companies that offer streaming videos over the internet. However, OTT content is not the only sector to experience this acceleration driven by digital and e-commerce. Any smartphone now has an unprecedented amount of utility applications. This is where choice overload as a phenomenon, especially in the post-Covid digital revolution ecosystem, comes into play.

An article in academic research, When the choice is demotivating: can we want too much of a good thing? by Sheena Iyengar and Mark Leppers examines the possibility that there may be different motivational consequences of encountering contexts that offer a limited number (i.e., psychologically manageable) versus an expanded number (i.e., ie psychologically excessive) of choice. More specifically, the choice overload hypothesis underlying the study is that, although the offer of extensive choices can sometimes still be seen as initially desirable, it can also turn out to be unexpectedly demotivating at the end of the day. end. Furthermore, another key finding from the experimental research study was that when people have too many options to consider, they simply strive to end the trial of choice by finding a choice that is simply satisfying, rather than optimal, and which could later lead to dissatisfaction.

So what does this mean for a marketer or product manager? Let’s find out.

  1. The marketer or product manager must not confuse their consumers and therefore must reduce the number of choices presented to them. This is true for how many assortments they offer a consumer, how many features they have in their product, or how they design the UI/UX of their app.
  2. They should provide consumers with a practical method that is not always optimal or perfect but sufficient to reach an immediate solution. Whether it’s choice or content, the marketing or product manager must deliver it using personalized AI and ML-powered recommendation systems. For each product category, the top three recommendations should be listed.
  3. Daniel Kahneman in his book – Thought, fast and slow – mentioned that the human brain has 2 systems. While System 1 is fast, intuitive, and emotional, System 2 is slower, more deliberative, and logical. The marketing or product manager should ensure that the consumer uses System 1 for their products to the greatest extent possible. The more consumers use System 1 for their product choices, the more satisfied they will be.
  4. Multiple choices for a consumer means multiple ad campaigns, media plans, and media measurement currencies for marketers. Traders complicate their lives too much. So, at some point, they have to define a KPI (Key Performance Indicator) for their brand.

Organizations are increasingly making life more difficult for consumers by giving them too many choices. There is a definite need to simplify consumer decision-making so that this choice is no longer demotivating.

At the aggregate level, the basic premise of any product strategy must begin with understanding consumer behavior, that is, how consumer emotions, attitudes, and preferences will affect their purchasing behavior. Unless organizations do this, they will only complicate consumers’ lives as well as their own.

DISCLAIMER: The opinions expressed are those of the author alone and ETBrandEquity.com does not necessarily endorse them. ETBrandEquity.com will not be responsible for any damage caused to any person/organization directly or indirectly.

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Sales automation and its role in a holistic marketing strategy https://can-guru.com/sales-automation-and-its-role-in-a-holistic-marketing-strategy/ Fri, 05 Aug 2022 13:03:56 +0000 https://can-guru.com/sales-automation-and-its-role-in-a-holistic-marketing-strategy/ Businesses today have realized that the marketing and sales tactics of the past, namely in-person tactics, will no longer be as effective in today’s post-pandemic landscape. Prospects are increasingly interacting with companies as they do with brands in their consumer lives: digitally. They consume information and content on the Internet, browse websites and conduct their […]]]>

Businesses today have realized that the marketing and sales tactics of the past, namely in-person tactics, will no longer be as effective in today’s post-pandemic landscape. Prospects are increasingly interacting with companies as they do with brands in their consumer lives: digitally. They consume information and content on the Internet, browse websites and conduct their own research.

How buyers consume content impacts purchase journeys, which are no longer a linear path to conversion or purchase. A prospect can walk a winding path that goes back and forth between education and engagement. The traditional marketing-to-sales “handoff” is no longer a one-time event, but rather a seamless process in which a single customer can go back and forth between marketing and sales.

To be truly effective in today’s landscape of non-linear, digitally driven customer journeys, marketing and sales teams need to take a new approach. Siled sales and marketing teams are a thing of the past, and today’s businesses need a strategy to match. This means moving beyond traditional, disparate marketing and sales tactics and building a unified strategy that includes both sales and marketing automation.

Sales Automation vs Marketing Automation

Marketing automation tools like email marketing, campaign automation, and social marketing help businesses attract more leads, close more sales, and effectively engage customers. Sales automation platforms help automate manual tasks such as emails to make it easier for the sales team to focus on important revenue-generating tasks, such as relationship building and lead development.

To understand sales automation and its role in a marketing strategy, you must first take a step back and think about the potential customer and what type of communication is most appropriate for them based on where they are in their buying journey. This means examining their behavior and actions, then communicating with them using the most appropriate form of content. For example, prospects at the top of the funnel might need a high-level educational element, while prospects at the bottom of the funnel (closer to purchase) might benefit from a case study, a customer testimonial or other piece of content that persuades them. buy from you instead of a competitor. where they are.

What does it actually look like?

Here is an example.

Let’s say you’re in the market to buy a new car and you decide to browse a local dealership’s website. Your visit triggers a marketing event mapped to new web traffic that creates a small pop-up suggesting a piece of content titled “How to narrow down the type of car you want”. As a consumer in the education phase of the buying journey, this is appropriate content to receive.

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Why SMS is an essential part of your e-commerce strategy https://can-guru.com/why-sms-is-an-essential-part-of-your-e-commerce-strategy/ Thu, 04 Aug 2022 21:21:41 +0000 https://can-guru.com/why-sms-is-an-essential-part-of-your-e-commerce-strategy/ Cross-channel marketing allows brands and online retailers to combine different communication channels to reach customers and create cohesive shopping experiences. In this article, we’ll look at the role of SMS in cross-channel marketing and why it’s important in an overall e-commerce strategy. Cross-channel marketing and the use of SMS in e-commerce From email inboxes and […]]]>

Cross-channel marketing allows brands and online retailers to combine different communication channels to reach customers and create cohesive shopping experiences. In this article, we’ll look at the role of SMS in cross-channel marketing and why it’s important in an overall e-commerce strategy.

Cross-channel marketing and the use of SMS in e-commerce

From email inboxes and social media to mobile phones and laptops, shoppers today move seamlessly between channels to interact with brands. Google found that consumers who shop across multiple touchpoints have 30% higher customer lifetime value than those who don’t. Related, Aberdeen revealed that 51% of marketers use eight or more channels to deliver customer experience.

SMS is one of the touchpoints increasingly used in online cross-channel marketing strategies. The latest data shows that globally, 69% of marketers are leveraging it. In 2020, the number of mobile messages sent increased by 400%, while the SMS conversion rate grew by 102% year-over-year.

5 reasons why SMS is an important channel for e-commerce brands

When done right, SMS can easily connect brands with consumers and convert them. Here are five compelling reasons why mobile messaging is now a must-have, rather than an add-on, for brands and online retailers.

1. Offer personalized customer journeys

Although the data varies, consumers check their phones approximately 80 to 150 times a day, on average, making mobile messaging more personal, immediate and direct. However, this is not the only reason to use SMS to personalize customer journeys. The reality is that buyers simply expect it, and brands that don’t personalize communications risk losing 52% of their customers, according to a Selling power investigation.

In order to deliver only useful and relevant messages, Ulta encourages shoppers to complete their personal beauty profile so that they receive offers and information based on their individual preferences.

Source: Ultra

2. Strengthen relationships with loyal customers

For 75% of consumers who already care about a brand, receiving text messages is something they are open to. As a platform to boost loyalty and retention, brands can keep shoppers up to date with the latest rewards updates, much like Soko Glam does.

Source: Soko Glam, SMS Archive

Additionally, mobile messaging can be turned into an exclusive channel with offers that are only available to buyers enrolled in the SMS program. As a two-way conversational channel, brands can also use SMS to deepen customer relationships through short surveys and gather product feedback and customer reviews.

3. Reach Gen Z shoppers where they are

From the United States to France, the latest survey by Periscope by McKinsey found that opening and reading mobile messages drove high levels of engagement with shoppers. This is especially true among young consumers, or Gen Z, who are the first digital natives. Another report revealed that more than 70% of 18-34 year olds want to be able to send messages to brands. It is therefore crucial to emphasize not only its exclusivity but also its accessibility. Williams-Sonoma excels at communicating how easy and accessible it is to interact with this demographic using SMS.

Source: Williams Sonoma, SMS Archive

4. Convert on-the-go shoppers

Some brands have already seen Impressive SMS Marketing Results, with click-through rates and conversion rates reaching 70% and 20% respectively. Due to its simple nature, the increase in a buyer’s chances of buying is high, especially if done strategically.

For example, during the holiday season, Bloomscape sent a link that took users directly to the gift card purchase page, leaving no room for distractions or potential friction. Brands can improve this by increasing the relevance of text messages with intent-based data which understands real-time buyer intent.

Source: Bloomscape, SMS archive

5. Reduce cart abandonment

Mobile messaging can be a great tool to bring buyers back into the customer journey. A Gartner report found that when sending follow-ups, SMS open and response rates are 98% and 45% respectively, which is higher than the corresponding email figures of 20% and 6%.

Brands can send abandoned cart SMS reminders like what Uniqlo says to potential mobile messaging subscribers. Another use case for SMS allows shoppers to easily access their carts wherever they shop. With text alerts that rebuild cartsshoppers can pick up right where they left off and seamlessly continue the shopping experience anytime, on any channel.

Source: Uniqlo

Leverage SMS marketing to boost cross-channel marketing and customer engagement

SMS is one of the fastest growing tools that e-commerce brands can use to boost customer interactions, loyalty and retention. It’s not only personalized, accessible, and engaging, but it’s also proven effective in increasing conversions. Conversations are no longer limited to emails and social media platforms. A very effective communication channel, the SMS completes a global and winning cross-channel marketing strategy.

Shani Weinstein is vice president of brand at Namogoothe world’s first digital journey continuity platform, helping over 1,000 must-have brands shape their customer journeys to meet the needs of every shopper.

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Cayman Islands Strengthens Diversity Marketing https://can-guru.com/cayman-islands-strengthens-diversity-marketing/ Thu, 04 Aug 2022 03:42:19 +0000 https://can-guru.com/cayman-islands-strengthens-diversity-marketing/ The Cayman Islands declares participating this year in the National Association of Black Journalists (NABJ) and the National Association of Hispanic Journalists (NAHJ) joint convention in Las Vegas as part of efforts to strengthen its diversity marketing efforts. “Recognizing the close ties that African Americans and Hispanic Americans share with the Caribbean, the Cayman Islands […]]]>

The Cayman Islands declares participating this year in the National Association of Black Journalists (NABJ) and the National Association of Hispanic Journalists (NAHJ) joint convention in Las Vegas as part of efforts to strengthen its diversity marketing efforts.

“Recognizing the close ties that African Americans and Hispanic Americans share with the Caribbean, the Cayman Islands will participate for the first time in the premier conference on journalism education, career development, networking and innovation in the industry, attracting leaders and influencers in journalism, media, technology, business, health, arts and entertainment,” the Department of Tourism said in a statement.

He said thousands of top journalists, media executives, journalism educators, public relations professionals and students from the United States and abroad will gather in Las Vegas from 3-7 august.

– Advertising –

“We are honored to be part of this exceptional gathering of media professionals, who play such a vital role in sharing our stories and connecting our cultures,” said Ms. Rosa Harris, Director of Tourism.

The Cayman Islands said it would also host a roundtable focusing on building bridges between the British Overseas Territory and various communities.

NABJ Founder and Founders Reception Organizer Sandra Dawson Long Weaver praised the Cayman Islands partnership this year, saying, “African Americans and Caribbean people have a common history and many cultural similarities.

“We are a family and we are stronger together. I’m excited to see what ideas and initiatives will come out of this convention, the possibilities are endless.

CMC/

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The need for speed in B2B marketing https://can-guru.com/the-need-for-speed-in-b2b-marketing/ Tue, 02 Aug 2022 11:47:27 +0000 https://can-guru.com/the-need-for-speed-in-b2b-marketing/ Tom Cruise isn’t the only one feeling the need for speed. For years, B2C marketers have understood the power of lead velocity. Now, B2B marketers realize that they can no longer stay in the slow lane. With increasingly fierce competition for the ears and eyes of B2B buyers, capitalizing on when a lead is most […]]]>

Tom Cruise isn’t the only one feeling the need for speed. For years, B2C marketers have understood the power of lead velocity.

Now, B2B marketers realize that they can no longer stay in the slow lane. With increasingly fierce competition for the ears and eyes of B2B buyers, capitalizing on when a lead is most receptive has never been more important.

With many companies burdened with cumbersome and inefficient lead data management systems, the need for speed is increasing. I’ve lost count of how many times I’ve seen organizations that still rely on manual processes like spreadsheets to manage their lead data and as a result struggle to respond quickly enough to potential leads – some taking weeks or even months. However, by automating and streamlining processes and implementing interconnected systems, increasing lead velocity can take companies out of the “danger zone” – reducing follow-up to a matter of times when the potential commitment is at its peak. Businesses just need to know how to unlock this hidden marketing advantage.

Why speed is especially crucial today

According to the director of the IMF, the world faces an ever-increasing risk of recession in the next 12 months. In addition to hard-hit individuals, businesses are also suffering. On top of that, several countries, including the UK, have announced the withdrawal of budget support this year, compared to 2021.

With that in mind, the ability to capitalize on valid, high-quality leads is more important than ever. Capitalizing on an effective lead is more important than ever for marketers. Doubling down on technology and processes that reduce the time it takes to follow up on a lead will be key to achieving business goals and turning what seems like an uncertain future into a time of success.

The speed problem in B2B

The problem with marketing operations now is that many companies still rely on manual processes for data management. Despite the time-consuming and inefficient process of using spreadsheets, many marketers still rely on these outdated methods. According Seller, when using marketing automation, 80% of marketers saw an increase in leads and 63% of companies outperformed their competitors. So why are manual processes still the norm? According The Ultimate Marketing Automation statistics overview report by emailmonday, only 9% of professionals say they have invested enough time in all phases of the marketing technology project, and 28% expressed a lack of understanding of the available technology. As a result, resources are wasted on manually processing leads, and with fluctuating and unpredictable trends and behaviors, this can adversely affect business success.

How to do better

Marketing Operations Managers (MOMs) need to start investing in their MarTech stacks in order to stay ahead of their competition. According to the visitor queue, 45% of organizations still do not have a clearly defined digital marketing strategy. On top of that, four in ten businesses said their primary marketing goal was to increase lead generation. Instead of sabotaging themselves and sticking to tools like Excel to manage lead data, marketers now have the ability to use dedicated platforms to optimize their leads, improve leads and increase lead quality, which helps businesses achieve their marketing goals.

A platform like Converter can automatically filter, enhance, normalize, and route accurate and actionable prospect data. With Convertr, customer databases are protected from costly bad data and hardened by providing comprehensive, high-value profiles accessible across the technology stack. Not only that, but solutions like Convertr allow marketers to better tailor their demand program. Instead of manually processing leads once a day, they are now delivered automatically, which means hotter leads for customers.

Security is also a key factor. Instead of managing data in spreadsheets, it is securely processed and delivered through an API, minimizing data security risks. This frees up marketers’ time from menial tasks and can be reallocated to focus on more strategic efforts such as campaign optimization and customer service. This, in turn, helps improve campaign performance and drive revenue growth.

In the end, whether it’s B2B or B2C marketing, campaign success and lead conversion come down to one thing: speed. In today’s economic climate, the time it takes to generate leads and see results needs to be accelerated. By deploying platforms that ensure fast, secure, and automated lead processing and delivery, MOMs can achieve their strategic goals, eradicate invalid data, and refocus their efforts on value-added tasks.

Want to hear top global brands discuss topics like this in person? Learn more about Global Digital Marketing Forum (#DMWF) Europe, London, North America and Singapore.

Key words: b2b marketing

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Huge Marketing Company Takes 71K SF to Dock 72 – Trade Observer https://can-guru.com/huge-marketing-company-takes-71k-sf-to-dock-72-trade-observer/ Mon, 01 Aug 2022 15:55:29 +0000 https://can-guru.com/huge-marketing-company-takes-71k-sf-to-dock-72-trade-observer/ Marketing and Design Firm Huge sets sail for new, slightly smaller offices in Pier 72 next year, in a huge victory for the Brooklyn Dockyard building. Huge inked one 12 year contract move about 80,000 square feet at 45 Main Street in Dumbo at 71,000 square feet on the entire 15th and part of the […]]]>

Marketing and Design Firm Huge sets sail for new, slightly smaller offices in Pier 72 next year, in a huge victory for the Brooklyn Dockyard building.

Huge inked one 12 year contract move about 80,000 square feet at 45 Main Street in Dumbo at 71,000 square feet on the entire 15th and part of the 14th floor of Dock 72, the New York Post reported for the first time. Huge will become the third tenant to join the Rudin management company and Boston Properties building since its opening in 2019.

The landlords declined to comment on the rent requested in the agreement, but Dock 72 was seeking rent in the between $50 and $60 per square foot in February 2020, according to CBRE The data.

Huge will move into its new digs in the first quarter of 2023. The move represents a victory for the waterfront building, which struggled to recruit tenants after opening with just 220,000 square feet. We work to his name. The 675,000-square-foot tower languished without new leases until last year, when the online kitchen and home website Food 52 grabbed 42,000 square feet on the full 13th floor of the property, ending its dry spell.

Huge’s new offices, dubbed the company’s ‘Global Experience Center’, will feature flexible workspaces and look more like a ‘clubhouse’ than a traditional office, CEO says Matt Baxter. This cool factor is exactly what Rudin hoped for in a tenant.

“We designed, developed and programmed Dock 72 to specifically appeal to creative businesses that thrive on innovation, creativity and authenticity”, Michel Roudinexecutive vice president of Rudin, said in a statement.

Huge Winter Stockwell and CBRE Cara Chayet, david hollander, Liz Lashes and Ken Rapp represented the tenant in the transaction. Boston Properties’ Andre Levinby Rudin Robert Steinman and Cushman and Wakefieldit is Joe Ciron, Ron Lo Russo, Patrick Dugan and Pierce Hance managed it for owners, alongside CBRE Sasha Zarba and Freddie Fakelmayer.

Representatives for CBRE and C&W did not immediately respond to requests for comment.

Celia Young can be contacted at cyoung@commercialobserver.com.

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