5 Mistakes to Avoid When Creating Online Courses to Sell According to eLearning Partners
Building an eLearning course to sell can be daunting. To help you improve your chances of success and reduce stress, the eLearning partners have rounded up the top five mistakes to avoid when creating a course to sell. These are based on years of experience; both Online Learning Partners tried early before learning and things they have seen their clients try early in their course development.
Mistake #1: Having a “Build and They Will Come” Strategy
One of the most important things to remember is that you can’t just have a “build it and they will come” strategy. Your learners aren’t going to search for your course and find it right away just because you created it. Instead, it would be best if you started upside down. Start with a sales strategy or process. From there, you’ll better understand the type of content your learners want, so you can create what they need.
Mistake #2: Going too big
It is a common mistake to believe that the larger the price, the more value it offers. But this is not the case. You will quickly fall into the trap of trying to cram all the relevant content for a topic, and your course will be massive and impossible for you to build and your learners to complete.
Instead, you want to focus on high-quality content. A one hour course filled with specific content to overcome challenges is much more effective than a 20 hour course with lots of fluff. The former makes better use of your learner’s time and provides better value.
Mistake #3: Focusing on technology
When you first start creating your online course, you will likely find yourself overwhelmed with various technologies, such as LMS. Although you need technology for an eLearning course, you shouldn’t think too much about it. It’s best to plan and start building your course, then figure out what type of technology is best for it. Otherwise, you may find yourself choosing technology that doesn’t work with your course. We suggest Kajabi for external eLearning courses, i.e. those that you sell.
Mistake #4: Desperate Marketing
You can’t expect to create a course to sell online and get instant sales. When you don’t see results right away, it’s common to worry and throw away everything you have in marketing. You can easily spend tens of thousands of dollars for minimal return. You’re just throwing money at the problem without it working. But that’s just not efficient, leaving you with less to spend on your learners. Instead of desperate marketing, you want to have a solid sales strategy or sales funnel.
Mistake #5: Being obsessed with sales
Although you need a sales strategy, you shouldn’t be obsessed with creating sales. Instead, you want to create valuable content and let learners come to you. One of the best ways to do this is to offer free content. This will help you build rapport with learners and gain their trust. Learners will see how awesome your free content is and know that your paid content is even better. Thus, they will be more inclined to buy.
When creating your online course, keep the errors above in mind. This should help keep you on the path to success.
About eLearning Partners
Online Learning Partners — formerly known as VP Legacies — is an eLearning company. Our clients range from small and medium organizations who are looking to develop and launch their e-learning products – online courses, employee training and entire in-house universities. Over the past eight years, we’ve managed to deploy eLearning products 7x faster than the industry average with 80% learner engagement, all thanks to our exceptional focus on learners and their needs.