Matthew Isom Named Marketing Director of Retail Network Development for AlphaGraphics and PostNet

Leading Marketing and Print Solutions Franchise Continues Growth with Hiring of New Management

DENVER – AlphaGraphics, a leading franchisor of print and marketing solutions, continues its commitment to future growth with a new executive hire. Matthew Isom has been named the franchise’s new retail network development marketing manager. He will also assume the same role under the PostNet banner.

As Marketing Director of Retail Network Development, Isom will be primarily responsible for the overall execution of the franchise development campaign for the AlphaGraphics and PostNet brands. This will include lead generation strategy, planning and execution of integrated marketing strategies for franchise recruitment, development and implementation of strategic marketing campaigns to increase franchise awareness and achieve franchise goals. annual revenue, development and coordination of bi-monthly webinars for candidates, and much more.

“Over the past two years, AlphaGraphics and PostNet have made the changes necessary to provide growth opportunities despite the pandemic that has plagued the business world,” said Bill McPherson, vice president of franchise development. “With both franchises enjoying incredible success, we wanted to continue on this trajectory by adding to our leadership team solely to help grow our franchise network. Matthew will play a pivotal role in helping push AlphaGraphics and PostNet to new heights as that we continue to thrive at the franchise level.

Isom brings a wealth of experience to the director position. Prior to joining AlphaGraphics and PostNet, he worked as Partner Relations Manager at Ring Ring Marketing. He has also held positions as a digital marketing consultant, data analyst, marketing strategist and digital marketing specialist.

A graduate of the University of Colorado at Boulder, Isom said he looks forward to helping grow and expand the PostNet and AlphaGraphics brands.

“Franchising is a unique industry in that entrepreneurs have a set of tools and a business model to help them succeed locally or regionally,” Isom said. “AlphaGraphics and PostNet both provide a great example of a franchise doing it right by providing franchisees with plenty of resources for exponential growth. I look forward to working with Bill McPherson, Ryan Farris and all other leaders to help continue the success that PostNet and AlphaGraphics exemplify.

AlphaGraphics was founded in 1970 and the company began offering franchise opportunities in 1979. For more information visit http://www/alphagraphics.com.

PostNet opened in 1993. With more than 600 locations in North America, Central America, South America and Africa, PostNet is a global leader in printing and shipping solutions. For more information, visit https://www.postnet.com/.

Comments are closed.