Line presents NFT marketing solutions

Line presents NFT marketing solutions

The Academy aims to capitalize on the hot trend

Messaging app Line has launched a range of non-fungible token (NFT) related marketing solutions to enable businesses to capitalize on digital assets.

The solutions allow brands to create their own NFTs to support their marketing campaigns.

The company also created its NFT Academy to educate Line creators on creating NFT for marketing campaigns and prepare them to work for brands.

Srisupark Areevanichkul, Commercial Director at Line Thailand, said NFTs are a hot trend among marketers and many big brands have incorporated them into their marketing campaigns, finding that they work well in attracting and engaging customers. .

The business value of NFTs has reached US$1 billion on a daily basis since the beginning of this year.

Thailand has the highest number of registered NFT users in the world at 5.65 million, according to data from the “Statistical Digital Economy Compass 2022”.

Thai merchants and brands need to be alert and ready to take advantage of this opportunity, she said.

“The explosion of digital technology over the past four to five years has accelerated the growth of cryptocurrencies and the virtual world, or metaverse, as a whole,” Ms. Srisupark said.

“NFTs are one of them and have become popular across many industries, especially gaming, fashion, sports and the arts.”

NFTs have been developed for many applications, such as liens, collectibles, and tokens of appreciation for investments or donations. They can also be used as avatars in the metaverse, she said.

In games, they can be accumulated as rare collectibles.

In terms of marketing, NFTs must have certain specific characteristics, namely authenticity, exclusivity and community, Ms. Srisupark said.

She said there are three approaches for NFTs to use for marketing: adding value to existing products; creating engagement between brands and customers; and promote corporate social responsibility activities.

Line offers three main services to businesses: free training to identify NFT-related business opportunities, NFT production by professional creators, and platform privileges to support platform connections and joint promotional campaigns.

Brands can choose their preferred NFT formats, whether for games, arts or sports.

Brands can also choose to create NFTs as metaverse items.

Thammaradee Praipiroonroj, head of consumer business at Line Thailand, said Line has more than 30 NFT creators, including those with experience in NFT markets and new rising stars in the field.

Choosing the right creators is crucial to building a successful NFT marketing campaign, she said.

Line Thailand hosted a webinar on the use of NFTs for business on Thursday.

The event attracted over 100,000 attendees.

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