Lezyne Restructures Sales and Marketing Team Amid Rapid Growth

Lezyne said after tripling its business in recent years, it is restructuring its global sales and marketing teams.

The San Luis Obispo, Calif.-based cycling accessory maker said the changes reflect the company’s recognition of expanding global markets and indicate its determination to establish a solid foundation for future growth in 2022. and beyond, facilitating customer growth and further business diversification as Lezyne. expands further into the OEM market with major bicycle manufacturers.

As part of the transition, Nicolas Jeczawitz has been promoted to Vice President of Sales and Marketing where he will continue to collaborate with teams in the United States, Taiwan and Europe to drive effective and efficient growth within the business.

Kaori Peters takes on the role of Global Marketing Director. Her new role puts her at the helm of Lezyne’s global marketing efforts, guiding marketing teams in the United States and Taiwan. His work will encompass all aspects of marketing campaign initiatives, from building the company’s digital presence to communicating with global distributors to arranging international collaboration and more.

Dillon Clapp becomes Global Director of Sponsorship and Media, managing Lezyne’s media growth as well as maintaining and developing new partnerships with elite athletes around the world. This repositioning will allow him to better focus on the organization and management of sponsorships and athlete activation strategies as well as position him as the primary point of contact for event/race coordinators. And as one of the founders, he will also continue to be involved in the development of future products.

An influx of new hires in recent years has pushed Lezyne to an employee base of nearly 400 people.

In addition to new hires, Lezyne is making changes on the production side of the business. As the company continues to establish a strong global presence in the bicycle parts and accessories industry, it has not only expanded its current factory, but built a brand new machining facility to help meet demand. growing international. This new plant will be key to expanding parts production as sales continue to climb.

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