Jennifer Goodman Horowitz, Director of Marketing and Communications, launches Horowitz Marketing Communications
Jennifer Goodman Horowitz, Head of Marketing and Communications, launched the new marketing, public relations, business development and editorial services company, Communications Marketing Horowitz.
HMC is a full-service agency specializing in driving the growth of technology and professional services organizations in the business-to-business and business-to-business domains.
According to Horowitz, services range from establishing an organization’s marketing and communications department/function to developing an element of warranty. Featured offers are:
- Strategic positioning (including shaping or redefining brands to pivot into new areas)
- Content Marketing
- digital marketing
- Public relations
- M&A communications (including internal and external messaging and rebranding in support of a merger, acquisition or divestiture)
- Build internal marketing and communication teams
“Every project, big and small, will be executed by highly skilled professionals with specialized skills as well as industry-specific expertise,” Horowitz said.
Throughout her career, Horowitz has been credited with being instrumental in shaping and raising the profile of leading technology and professional services companies such as IBM, SAP, Xerox, Foley & Lardner and (more recently ) CGI, where she was vice president of marketing and communications.
Horowitz joined CGI in 2016 and was tasked with rebuilding and leading the marketing and communications department of its subsidiary, CGI Federal, which grew into a $1.4 billion organization. During this time, she restructured and expanded the department from four to over 20 employees, expanded the scope and led the team to success previously recognized by WashingtonExec.