Ingrooves has just won a patent for a new music marketing technology that it says “drives streams at almost twice the rate of traditional methods”

Two years ago, Ingrooves Music Group was granted a patent for an impressive AI-based music marketing technology.

Since then, the Universal Music Group-owned company has been working behind the scenes to further develop its marketing technology and has just won another US patent (which you can see in full here).

Ingrooves’ new patented technology powers its proprietary Smart Audience advertising solution, which is able to identify “high value” streaming audiences for an artist/label based on users’ listening behavior.

Ingrooves says campaigns generated through Smart Audience drive traffic growth at almost twice the rate of traditional methods, which Ingrooves says “typically rely on fan identification via social media behavior.”

The company says the new technology does not rely on personally identifiable information in any way, ensuring compliance with privacy regulations worldwide, including GDPR and CCPA requirements.

Ingrooves’ latest patent was granted for the invention of artificial intelligence (AI) identification of high-value audiences for marketing campaigns.

The patent extends Ingrooves’ previous work on listening behavior analysis, and the company says it “improves [our] ability to discover and deliver high-value streaming audiences”.

With its new technology, Ingrooves says audiences are more likely to stream a specific artist’s music with deeper engagement and stronger potential to become long-term fans.

Ingrooves recently conducted a case study comparing its digital marketing of a title based on Smart Audience (To rest) for artist Boy Pablo, with a “control” setup in which the act was marketed online using more traditional techniques.

You can see the results below (SPM represents the number of streams made per thousand ad clicks):



Bob Roback, CEO of Ingrooves Music Group, said: “This patent is another important step in our development of innovative marketing solutions that allow labels to be more strategic in reaching new streaming audiences with the best return on investment. .

“Our data analytics and AI team solves high-value audience identification challenges on streaming services using proprietary, patented methods that preserve user privacy while providing real-world opportunities for our partners. labels to grow their artists’ fanbases.”

“This patent is another important step in our development of innovative marketing solutions that allow labels to be more strategic in reaching new streaming audiences with the best return on investment.”

Bob Roback, Ingrooves Music Group

Ingrooves’ Director of Analytics and AI, Dr. SK Sharma, said, “We had the foresight to make an early investment in prescriptive analytics and AI, building a world-class team world that understands how to use mathematical, scientific and analytical methods to interrogate huge amounts of data and translate the most important findings into actionable insights.

“The results are for years to come, and we are now able to use this knowledge to invent and power the most innovative solutions available to artists around the world.”

“The results are for years to come, and we are now able to use this knowledge to invent and power the most innovative solutions available to artists around the world.”

Dr. SK Sharma, Ingrooves

Labels and artists access Smart Audience through Ingrooves’ Dispatch Ad Suite, an integrated ad buying platform that automatically identifies audiences to stream their content, then deploys targeted ads on Facebook and Instagram. Smart Audience campaigns are platform- and genre-agnostic and inspire listeners to stream songs wherever they listen to music around the world.

The success of Smart Audience ad campaigns breaks away from traditional success metrics, as it is measured by increased conversion to streams instead of increased click-throughs, giving marketers a powerful new metric to measure ROI .The music industry around the world

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