iCubesWire Wins Digital Mandate for Luxor, Marketing & Advertising News, ET BrandEquity
iCubesWire, the digital marketing and creative agency, has been onboarded as the digital marketing and social media partner of Luxor, a writing instrument brand.
According to the mandate, the agency will take responsibility for implementing the brand’s digital marketing practices. The agency will spearhead digital branding, media buying, planning and mandated campaign strategies across all social channels.
The agency said iCubesWire, with its expertise in performance marketing, video creation, animation and influencer marketing, will help the brand reach more customers effectively.
Pooja Jain, Managing Director of Luxor Writing Instruments, said, “Online consumer behavior is constantly changing and to keep pace with our clients, we needed to partner with an agency that understands the dynamic evolution of the online market. . We are confident that iCubesWire, with its strong 12-year presence in the digital segment, can help us go beyond markets and communicate effectively with our audience.
Sahil Chopra, Founder and CEO of iCubesWire, said, “We are off to a great start and are delighted to welcome Luxor as a valued customer. We look forward to making meaningful contributions to strengthening Luxor’s online presence and adding more value to the partnership.”