How to Start an Online Coaching Business

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Internet marketing is on the rise for a reason. It gives you the ability to scale your business globally without losing your personal freedom. Yet there is one question that still keeps entrepreneurs from entering the online space: “Is it really possible to make a living from the Internet?

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Not only is it possible, but it’s lucrative when done correctly. We live in the golden age of internet marketing. Thanks to social media, anyone can get in front of a camera and pitch their idea to the masses. Pretty good, right?

Not enough. These days, a great idea will only get you started; it’s what you do to bundle and package that idea that matters. Here are the three steps you need to take to start a profitable online business.

Realize your idea.

Of course, before creating your product, you need an idea. Your idea should solve a specific problem facing a specific group of people. Be sure to establish it before moving forward.

Now, before you start creating your product, you need to write your sales copy. Your sales copy (or sales video, if that’s what you prefer) should be engaging enough to take prospects from “this interests me” to “I need to buy this now”.

But why write your sales copy before you create your product? Too many entrepreneurs write scripts that promise a lot but deliver next to nothing. When you write your copy before you create your product, you’re building the plan to create a product that meets your customers’ needs — without too promising.

Your sales copy should address the prospect’s problem, explain how your product is the solution to that problem, and include a list of bullet points that summarize the benefits of your product. Be sure to nail the first 500 words – easily the most read section of your sales copy. Finally, always create a sense of urgency or people at home will not be motivated to buy your product.

People always ask me, “Well, what if I’m not a good writer?” Its good. Simply say your pitch out loud, record it, and send it to an online transcription service. For a relatively cheap price, you’ll get your sales copy written for you. Just review it, copy and paste it onto your website and boom – there’s your sales copy!

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Build the “know, like and trust” factor.

Most people believe in selling leads first, then delivering results. But, what if you returned it? It’s much easier to sell someone once they know you, like you, and trust you as an authority in your space, than to sell them your product before they even know if you can. get the results you promise.

That’s why the most successful internet marketers, myself included, offer tons of free content through blogs and videos. Granted, the things we give away for free could easily be lumped into a high-priced course, but that would be short-sighted. You don’t want prospects to buy from you once and move on – you want them to become long-term paying customers.

You see, you provide free quality content to your prospects, then they take it and implement it in their businesses. They start seeing the results in advance, which leads them to trust you more and more. Soon they start craving more knowledge from you and their willingness to pay for your products and services increases.

Eventually, these leads become your most loyal customers. They buy your front-end products, your upsells, and your featured products – which I’ll get to in a second. But, before you go that far, make sure your prospects know you, like you, and trust you before you worry about selling them anything.

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Create your front end product and upsells.

Once your copy is written and you build the know, love, and trust factor, your next step is to create a front-end product – a product that’s easy to sell. It could be an ebook, a membership site, or a course with follow-up videos.

Now, you might be tempted to charge a high price for this product. Here’s the thing: most of the money is made on the back-end. I’ll talk more about that in a second, but for now, remember that the front-end product is do not the end product that you are really trying to sell to them. I, along with many of my fellow internet marketers, don’t mind breaking even or losing money on front-end products because I know I will do more than make my money with my product headlight.

Instead, your goal should be to use that front-end product to sell them instead. So, after buying your front-end product, offer them three different upsells. An upsell is a more expensive product or service that you offer to a customer after they buy something from you. These upsells should be done for you and improve the front-end product by making it easier to understand or more effective in getting results.

Why are upsells so important? Along with adding value to your front end product, you will be able to recruit more affiliates to promote your business. An affiliate promotes your product to their own audience for a commission. If you make money from upsells, affiliates will choose to work with your business over your competitors because you can pay them higher commissions. The reward ? You get more traffic to your web page and ultimately more net income.

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Move them to your featured product.

This is how you set up the front-end of your online business. But what about the background? Remember I said most of your money will be made on the back end and do not the front part?

This is why you need a flagship product to introduce your customers to once they are done with your front end product. But what does a flagship product look like in the world?

It could be high-end coaching sessions. It could be a place in your exclusive mastermind group. It could even be a suite of software that teaches them everything they need to know about their industry. The front end product is a way to get your customers through the door; your primary product is the money-making product, the one they’re most likely to buy once they’ve already bought something from you.

I’m going to give you an example. People will often find my products online. Usually, when they are done using these products, they are still thirsty for knowledge and guidance. At this point, they are considered qualified leads for my Mastermind program, so we make sure they know about this program and how to become a member.

That leaves you with a problem: how do you send marketing emails to every person who buys your front-end/upsell product? It’s basically impossible unless you’re in front of your computer screen 24/7 (which I’m sure you aren’t). Fear not, because it’s actually easy to do when you use an autoresponder system to send out all those emails on your behalf.

It’s simple: when your customers buy your front-end product, the system automatically sends them emails from you. This way, you can create a streak where you give away even more of your best free content before sending them an offer for your flagship product. By the time they get to your flagship product, they’ll be so confident in your expertise and results that they’ll gladly pay the premium price for your superior level of service.

It’s the simple science behind converting your prospects into customers and your customers into fiercely loyal customers. This is how you sell your most expensive online programs without encountering any of the typical sales objections. Follow these three steps and start building your own online business empire today.

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