Online marketing – Can Guru http://can-guru.com/ Thu, 23 Jun 2022 13:16:53 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://can-guru.com/wp-content/uploads/2022/01/icon-99-150x150.jpg Online marketing – Can Guru http://can-guru.com/ 32 32 Marketing and Advertising Installment Loans https://can-guru.com/marketing-and-advertising-installment-loans/ Thu, 23 Jun 2022 13:15:42 +0000 https://can-guru.com/?p=1907 There are several strategies to promote a company in Wyoming efficiently. Understanding content marketing is the only method to sell a company nowadays. Business owners might get cash through GreenDay Installment Loans in Wyoming to achieve new marketing techniques. What is an installment loan? Wisconsin Installment Loans at GreenDay allow you borrow a set amount […]]]>

There are several strategies to promote a company in Wyoming efficiently. Understanding content marketing is the only method to sell a company nowadays. Business owners might get cash through GreenDay Installment Loans in Wyoming to achieve new marketing techniques.

What is an installment loan?

Wisconsin Installment Loans at GreenDay allow you borrow a set amount and repay it over time. These loans, including personal loans, have set interest rates and monthly installments, so you always know how much you owe and when your last payment is due. Suppose you borrow $30,000 with a 10.99 percent APR and 60-month payback. Pay $652.12 a month for five years.

Can I receive a loan with terrible credit?

GreenDay Online Installment Loans in Houston for poor credit are available. But do your homework, look around, and compare possibilities. Each lender has various standards, so verify which you can meet with bad credit. Expect a higher interest rate and loan expenses, such as origination fees, with an installment loan.

Marketing Loans

Every company in the United States should be using marketing. Yet, many business owners are confused, overwhelmed, and in their heads to establish and execute an efficient marketing plan. As a result of the above, most businesses, large and small, allocate funds to hire either a separate marketing company or an in-house marketing strategist (the latter being extremely beneficial since marketing has become a full-time job) – and most business owners are highly relieved never to have to deal with acronyms like SEO, content marketing, advertising, PR, PPC, etc.

Marketing is sometimes mistaken with advertising, although the two are not identical. Marketing strategies have many components, including advertising. Business owners should consider public relations, media planning, product pricing and distribution, and market research.

The technological revolution is pushing many business owners to rethink how to sell their brands properly to reach these crucial groups. Even while over 57 percent of B2B organizations still use print and other offline advertisements, just 30% believe it is beneficial.

Types of Marketing for a Business

Content marketing is the number one responsibility that every small and big organization should concentrate on. Seventy-six percent of company owners estimate they will produce more marketing material than in past years. Over 65 percent of experienced business marketers cannot describe what content is beneficial and ineffective for customers. A disconnect between companies and customers/clients is becoming problematic as younger generations seek more customized and informed browsing, purchasing, and service experiences. Here are the marketing needs and trends for companies in every industry:

  • Content Marketing: As the Content Marketing Institute defines, information marketing entails producing and distributing helpful content to attract and retain a targeted audience. Many other essential skills mentioned below are relevant to content marketing and establishing a successful content strategy. Business owners that prioritize content marketing will reap the benefits, according to customers.
  • Email Marketing: This has been an essential and successful technique to reach an extensive, particular client base, but it has changed. Even though customers dislike spam, they are more likely to open an email with excellent content (i.e., content marketing). Seventy-eight percent of customers choose email for communication.
  • Ad blockers and the avoidance of advertising have slowed this kind of promotion. However, if a business owner is still using traditional forms of marketing (such as newspaper ads, newspaper coupons, banners, etc.), then readjusting funds to digital marketing could be much more effective.
  • Marketers are boosting their spending to adopt new types of social media with innovative content marketing for their goods. While not every company has to use every social media site, successful integration is vital. Facebook, Twitter, Instagram, YouTube, LinkedIn, and GooglePlus are the most effective social media. Clients are more likely to click on a link if it includes a picture of goods or services.
  • In 2016, just 68 percent of organizations used mobile marketing in their marketing plan. These days, many company owners are seeing the trend and acting on it; mobile marketing and an accessible mobile website are basic forms of promotion.
  • Lead Generation: While strong content marketing generates leads, company owners need to know how to produce information on a broader scale.
  • Today’s top companies have a successful blog with original and entertaining material (you know what I mean – content marketing!). Many company owners who have begun using blogs and blog writers rapidly see the advantages of providing intriguing material for their target population.

Advertising and Marketing Loans

Marketing Bank Loans

A traditional loan is a loan from a bank or credit union. Banks provide the most satisfactory rates and conditions for corporate debt financing. Obligations on credit, income, cash flow, and profitability make receiving a bank loan difficult.

SBA Grants

An undervalued and misused source of funding is SBA loans. A company owner with solid credit who cannot receive a bank loan might acquire an SBA-enhancement, allowing a conventional lender to offer financing with the Small Business Administration covering a significant amount of the lender’s losses should the borrower fail. SBA loans may be used for debt consolidation, real estate purchases, and marketing.

Marketing Loans

A bank loan is never guaranteed. If a firm can’t acquire a regular loan for marketing, there’s mid-prime and institutional lending (funded by private investment and crowdsourcing). The most acceptable alternative lenders finance quicker than banks and have lower underwriting standards.

Marketing Asset Based Lending

If conventional and alternative loans fail, there are additional choices. Owners of commercial real estate or personal real estate (and land) may get finance by using their real estate as collateral. If the property has a first or second lien, asset-based lenders may give up to 50% of the value.

Cash Advances

If you can’t secure funding via one of the usual channels, you may sell part of your company’s future income for cash. New credit card sales are sold as merchant cash advances, while new bank deposits are sold as ACH cash advances. Cash advances are ideal for companies that need rapid funding or have adverse credit since they finance promptly (often on the same day) and have minimal credit standards.

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Shark Media Leads a New Era of Digital Media Marketing https://can-guru.com/shark-media-leads-a-new-era-of-digital-media-marketing/ Tue, 21 Jun 2022 22:48:00 +0000 https://can-guru.com/shark-media-leads-a-new-era-of-digital-media-marketing/ TCC Entertainment founder Ilias Anwar (left) with Shark Media founder Eli Wright (right) by Eric Foster Influencer marketing campaigns deliver more effective CPM, ROI, and marketing funnel than traditional Google ads. USA, June 21, 2022 /EINPresswire.com/ — Shark Media & Talent is at the forefront of a new marketing trend: influencer marketing campaigns. Influencer marketing […]]]>

TCC Entertainment founder Ilias Anwar (left) with Shark Media founder Eli Wright (right)

by Eric Foster

Influencer marketing campaigns deliver more effective CPM, ROI, and marketing funnel than traditional Google ads.

USA, June 21, 2022 /EINPresswire.com/ — Shark Media & Talent is at the forefront of a new marketing trend: influencer marketing campaigns.

Influencer marketing is growing rapidly, with one report estimating there is more than 200 million creators online today. Businesses can feel overwhelmed and unable to find the right influencer, but companies like Shark Media connect with these creators to curate mass branding deals, ad campaigns, and promotions.

Eli Wright is the 20-year-old CEO of Shark Media, an international company that works with over 200 artists, actors, athletes and influencers. Shark Media has a total network of over 200 million people, allowing it to reach more social media than the super bowl, Disney, Netflix and ESPN combined. Shark Media connects brands, companies and labels with creators so they can market their products or songs to a direct target audience with higher click-through rate and ROI than traditional advertisements .

Brands know how important personalization has become in reaching today’s consumers. Word of mouth has always been the best way to market a product, so think of influencer-based marketing as a digital version of that. Customers are more likely to try a new product if someone they’re looking for on social media pushes it. Additionally, influencers are often able to share promotions in a way that doesn’t look like a traditional advertisement or sales gimmick.

As internet access and social media screen time continue to increase for all audiences, it is imperative that traditional and newbie businesses alike can capitalize on the perfect marketing solutions to reach these new audiences. The general public is increasingly aware online, as traditional advertisements are becoming more and more annoying. For this reason, influencer marketing campaigns are more effective than traditional advertisements and provide a higher rate of return.

www.sharkmedia.org

www.instagram.com/cloutsharks

Eli Wright
Shark Media & Talents
write to us here
Visit us on social media:
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Other

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How to Use Influencer Marketing at Conferences and Trade Shows | Intelligence | Open mic https://can-guru.com/how-to-use-influencer-marketing-at-conferences-and-trade-shows-intelligence-open-mic/ Tue, 21 Jun 2022 09:51:38 +0000 https://can-guru.com/how-to-use-influencer-marketing-at-conferences-and-trade-shows-intelligence-open-mic/ Influencer marketing isn’t just relegated to digital formats like Facebook. In the larger world of PR, several offline channels may use influencers to achieve their goals. For example, industry conferences and trade shows are obvious channels of influence that are often overlooked. Here we look at how influencer marketing can be used at conferences and […]]]>

Influencer marketing isn’t just relegated to digital formats like Facebook. In the larger world of PR, several offline channels may use influencers to achieve their goals. For example, industry conferences and trade shows are obvious channels of influence that are often overlooked.

Here we look at how influencer marketing can be used at conferences and trade shows. For the purposes of this article, we can consider trade shows, exhibitions, industry-specific fairs and conferences to be the same general concept. Although there are differences as to whether marketing is strictly B2B or B2C (due to the public or private nature of these events), and despite the growing popularity of virtual events in recent years, we strictly view online events. nobody here.

How does trade show marketing sponsorship work?

Have organized events for the Organization of digital marketersI find that there are multiple sponsorship marketing avenues businesses can use to reach their target audience:

1.) Gift Items

Branded merchandise such as mugs, pens, water bottles, notebooks, and other bulk items that can be used daily by the target audience gain some awareness through passive branding. The promotional gift can occur both directly from the table or booth space and indirectly in the form of the welcome bag.

2.) Wearable swag items

The idea behind wearable swag items is that the high cost translates into a better return on investment by allowing attendees to use them when interacting with other attendees. This includes t-shirts, hoodies, hats, shoes, backpacks and more.

3.) Lanyards

Lanyards are somewhat unique in that they are not swag items, but are worn religiously throughout the event period, acting as a cohesive brand image.

4.) Event and Section Sponsorships

Although it varies by conference, these types of sponsorships are usually associated with a variety of branding opportunities splashed around the conference venue in the form of clean hanging stickers, thank you messages on slides, and a variety of other logo-rich brands designed to be seen. by the participants.

5.) Paid Speaker

Not all conferences offer this as a sponsorship opportunity, but some will offer a speaking slot as part of a sponsorship package, allowing a company to establish itself as a thought leader in the industry. ‘space.

6.) Booth and table space

The sponsorship most often thought of at trade shows is booth space, which allows a business to showcase its product or service in person to potential buyers.

What types of influence exist for these types of sponsorship?

Remember that the three most common types of influencers are ambitious, authoritative and peers. Aspiration is often viewed through the prism of celebrity influence, authority is the appeal to authoritative expertise, and peer influence is that which we encounter daily from our friends, our family, our neighbors and others in our peer group.

The type of influence best suited for each type of sponsorship will depend on how we calculate using the utility matrix. I use a 1, 2 or 3 (3 being the highest score) to explain the power a type has for each attribute:

In gift loot, the most logical choice is peer influence. Everyone present will hopefully receive the loot and so it may be exclusive in the sense of having shown that one attended a particular conference by receiving the loot. Many years later, I could use a pen from an SEO conference in front of someone else who was also there, rekindling the shared connection.

Wearable swag is an even deeper connection than gift swag. In some cases, this may seem like peer influence, but over time it acts as an authoritative signal. Showing up to a conference wearing the swag of 10 years ago establishes that individual as someone with deeper experience. Plus, consider the power of having the wearable swag provided to a select group of industry experts at the event, paying them to wear the swag all on the same day. The co-option of this authoritative influence in numbers could be perceived by new entrants in the industry as a de facto endorsement of a product or service.

Lanyards are worn not only at the event, but also after parties. Possession of the badge hanging from the lanyard is a pass for all activities of the event. Asking to see a participant’s badge is to check if they are part of the group, a signal of peer influence.

Event and chapter level sponsorships are a mix of influencer types. On the one hand, it is a method of establishing a peer-to-peer rapport among event attendees, but it often also allows the sponsor to act as host for certain aspects of the conference, which helps to appeal to authority among participants. As an example, the cocktail hour host sponsor is perceived to provide benefits to attendees, and in conversations, it may be deferred.

Speakers at a conference are very obviously considered authoritative; in some cases, such as very big shows, they can also be a minor celebrity influence for those who one day want to share the stage as well. Attendees can both be informed by speakers and want to be the speakers.

For the most part, the physical space of sponsors is used in conjunction with other types of sponsors such as swag, so it becomes an amplifier of peer influence. Depending on other services provided at the booth, such as offering a real-time value proposition in the form of a product or service demonstration directly to an attendee’s specific needs, level information expert can bias towards an authoritative influence.

I hope this convinces you that influencers are not just a construction of digital marketers. For your company’s next event, consider how sponsorships could be used to increase influence to achieve your own goals.

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Marketing T Level to prepare students for the “jobs of tomorrow” https://can-guru.com/marketing-t-level-to-prepare-students-for-the-jobs-of-tomorrow/ Mon, 20 Jun 2022 16:15:41 +0000 https://can-guru.com/marketing-t-level-to-prepare-students-for-the-jobs-of-tomorrow/ The government is launching a new T-level qualification in marketing, which will aim to teach students the skills needed for the ‘jobs of tomorrow’. Starting in September 2025, the Marketing T Level will offer young people the opportunity to combine study in a learning environment with a “substantial work placement” of at least nine weeks, […]]]>

The government is launching a new T-level qualification in marketing, which will aim to teach students the skills needed for the ‘jobs of tomorrow’.

Starting in September 2025, the Marketing T Level will offer young people the opportunity to combine study in a learning environment with a “substantial work placement” of at least nine weeks, providing real experience in the sector of their choice.

Equivalent to three A-levels, the T-level will give students the opportunity to combine learning and work experience to prepare them to move into employment, further study or a marketing apprenticeship.

This means that a student studying for a T-Level in Marketing will only be studying for that single qualification, rather than the existing system of taking three A-Levels. Currently, there is no dedicated A-Level for Marketing , with the subject forming part of broader business studies courses.

It is essential that we continue to work with employers to ensure that we provide the qualifications that will provide businesses with the skills they need for the jobs of tomorrow.

Alex Burghart, Minister for Learning and Skills

T-levels were first rolled out in the UK in 2020, with courses such as Digital Business Services and Digital Support Services. The government says it chose marketing as the new T-level because the industry is a ‘very popular profession for young people’ and companies are ‘demanding’ experienced marketing talent.

While the new T-level is in the early stages of development, next month the Institute for Technical Apprenticeship and Education (IfATE) will launch a pre-market engagement process with interested organizations. Following the engagement exercise, IfATE will engage a procuring organization to develop and deliver the T-level.

The government stresses that the content of the course will be designed to meet the needs of employers.

Raising awareness

Acknowledging that marketing is a “booming sector” destined to offer “huge employment opportunities in the future”, minister for learning and skills, Alex Burghart, sees the T level in marketing as the “exciting next step” of state reforms in technical education.

“It is essential that we continue to work with employers to ensure that we provide the qualifications that will provide businesses with the skills they need for the jobs of tomorrow and help more young people progress into quality jobs,” adds Burghart.

Patricia Seabright, chair of the panel that developed the T-level in business administration, believes the new qualification will be “instrumental” in providing opportunities for young people and meeting the needs of UK businesses.

“The business professions of marketing, B2B sales and procurement are the engine of business, productivity and national prosperity,” she says.

“Technical skills and education in this field are essential to UK business success, so the introduction of a T-level in this field will be a huge step forward in raising awareness of these great career options. for young people aged 16 to 18-old, and to develop the skills and abilities the industry needs.

How the Skills Minister plans to ‘transform opportunities’ through apprenticeships

Lack of marketing awareness in schools has long been seen as a barrier to attracting more young people to consider a career in the industry. This problem has always been compounded by the fact that marketing comprises only part of a wider GCSE or A level in business studies. Add to this the slow adoption of marketing apprenticeships within companies.

Marketing Week’s 2022 Career and Salary Survey found that more than half (57.9%) of marketers work for a brand without a marketing apprenticeship. Of the 4,463 marketers surveyed, 21.2% say the business doesn’t see the value in it right now. A further 10.4% say it is too complicated to develop a program, while 6.6% cannot get buy-in at the highest level.

However, in rolling out the T-level qualification, the government is also keen to raise awareness of the opportunities offered by degree apprenticeships and apprenticeships in marketing, as well as the free 16-week digital marketing course currently offered to UK adults.

Speaking to Marketing Week earlier this year, Burghart identified apprenticeships as having the potential to transform opportunity, “giving young people a three-year head start in the workplace over their undergraduate friends.”

Opening of the brand imageMarketing Week’s Opening Up campaign pushes for the democratization of marketing careers. Follow our coverage of challenges and opportunities over the coming weeks. Read all the articles in the series so far here.

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INITSOC breaks borders to turn a new page in digital marketing in China https://can-guru.com/initsoc-breaks-borders-to-turn-a-new-page-in-digital-marketing-in-china/ Mon, 20 Jun 2022 01:55:34 +0000 https://can-guru.com/initsoc-breaks-borders-to-turn-a-new-page-in-digital-marketing-in-china/ Since the start of the pandemic, “COVID-19” and “virtual” have become buzzwords in the marketing dictionary. Amid the pandemic, agencies have really gotten down to online work targeting “home customers”. INITSOC, a team of regional digital marketing experts from Hong Kong, Shanghai and Taiwan, has set its sights far beyond the local […]]]>

Since the start of the pandemic, “COVID-19” and “virtual” have become buzzwords in the marketing dictionary. Amid the pandemic, agencies have really gotten down to online work targeting “home customers”.

INITSOC, a team of regional digital marketing experts from Hong Kong, Shanghai and Taiwan, has set its sights far beyond the local market, surfing the digital world to engage mainland customers despite the turbulent times. Thanks to the team’s expertise in leveraging marketing technology, the agency achieved great success during its recent “Hang Lung cross-border live broadcast and online store campaign » with Hang Lung Properties. At this year’s Loyalty and Engagement Awards, the project was recognized by being crowned a gold winner in categories such as Best Use of MarTech and Best Use of Mobile. It also won two silver awards for Best COVID-19 Response and Best Use of Contests/Promotions.

With goals set to boost sales at Hang Lung Properties malls and unleash the potential of customers trapped in mainland China due to travel restrictions, a cross-border online store with live streaming function has been adopted by INITSOC at using state-of-the-art MarTech tools.

Fueled by insights into the development of digitized platforms in China, the agency created a virtual shopping experience with one-stop online shopping functions, enabling the use of WeChat and web with payment gateways cross-border, promotional codes, order status tracking, etc.

To amplify the results, a live broadcast by a Hong Kong-based Chinese KOL was presented to attract cross-border audiences, creating a walk-in shopping experience in Fashion Walk, one of Hang Lung Properties’ malls, with real-time interactions for online viewers. The initiative has reached more than 3.5 million people across the border, driving word-of-mouth and engagement among community groups on social media platforms while driving online sales and by meeting consumer demand in Mainland China. This has forged a strong spirit in the team to further help INITSOC’s customers expand in the territory of mainland China.

Now that COVID-19 is slowly easing in many parts of the world, INITSOC continues to support local and international companies planning to enter the Chinese market, a pivotal market where great potential lies. CEO Carlton Liem shared, “Now we are working with our customers to prepare for post-COVID activities and capitalize on the expected growing demand once the border reopens.

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Funding Africa’s Booming Creator Economy — Guardian Life — The Guardian Nigeria News – Nigeria and World News https://can-guru.com/funding-africas-booming-creator-economy-guardian-life-the-guardian-nigeria-news-nigeria-and-world-news/ Sun, 19 Jun 2022 06:00:00 +0000 https://can-guru.com/funding-africas-booming-creator-economy-guardian-life-the-guardian-nigeria-news-nigeria-and-world-news/ By David Akinfenwa June 19, 2022 | 6:00 am When startups seek external funding, their options are often limited to debt financing from the bank or equity financing from an investor. While this may be difficult in the early stages of business for startups, it is more difficult for creators since their line of work […]]]>

By David Akinfenwa

June 19, 2022 | 6:00 am

When startups seek external funding, their options are often limited to debt financing from the bank or equity financing from an investor. While this may be difficult in the early stages of business for startups, it is more difficult for creators since their line of work is less established than the regular startup…

When startups seek external funding, their options are often limited to debt financing from the bank or equity financing from an investor.

While this can be difficult in the early stages of business for startups, it’s more difficult for creators because their craft is less established than typical startups.

The global creator economy is worth over $100 billion, and Africans are mostly excluded from it. African creators – independent writers, artists, videographers, gamers and podcasters – struggle to secure funds to fund their projects and content. From building a talented team to setting up jaw-dropping backdrops and promoting content, every step of content creation requires a lot of money.

“There doesn’t feel like there are suitable funding opportunities for creators like me in Africa.” Most of the funding opportunities here are equity or debt funding for tech or impact startups.

“So instead, I had to get started, using funds from my salary or other income to fund my content creation journey, from gear to team,” the YouTuber said and writer Peace Itimi.

Dolapo Amusat, Creator and Head of Product Marketing at Google, also mentioned that financing creators is almost a daunting task, especially if you are an emerging creator.

He said: “It’s hard to get people to invest in you as a creator or give you access to their resources, and that’s a challenge that most of us who have tried to build in this space have faced over the years.

Founder and CEO Selar also noted that “with fundraising in any industry or sector, getting money for anything is always about risk.”

Creditors always want to give money to people who are least likely to pay it back. “With the creator or the creative industry, it has always been associated with high risk and no return, which today is very wrong.”

“There just aren’t many public or shared data points that could help creditors make better decisions about funding creators. It’s unfortunate because it’s a chicken and egg situation. “We would need to see more success from creators big and small, and that validates the market for new creators to come, and creators need funds to do good work that can grow the ecosystem,” said he added.

According to Lumi Mustapha in her article published on lumia mustapha.substack.com, like any business, companies in the creative sector (in the absence of profits to reinvest), need access to both equity and loan capital to grow. Investments in equities (mainly from foreign investors) are increasing, but not investments in debt.

The creator economy has remained a rapidly changing economy that has grown in response to the growing popularity of the digital economy and has had a broad impact on individuals and the digital economy. People who started out as internet users have become savvy in using social media as well as software and financial tools to monetize their online content, knowledge and skills.

“With the sporadic rise of the creator economy, more and more creators are coming out every day.” However, more creators aren’t being treated like businesses, and they should be because today’s creators are a powerhouse for tomorrow’s million-dollar businesses,” said the founder of Selar.co, Douglas Kendyson.

The creators’ economy contributes just over 6.1% of the world’s gross domestic product (GDP), or on average between 2% and 7% of national GDPs worldwide. According to the International Monetary Fund (IMF),

Sustainable mode of financing creators
Recent surveys show that the creator economy grew by more than 550% between 2016 and 2020. It has been predicted that by the end of 2021, the industry will have grown into a $13.8 billion industry. While e-commerce platforms like Selar.co, Paystack Storefront and flutterwave stores are designed to help creators make money selling their products and services using appropriate digital tools, the most challenging important remains to obtain funds to create content.

Social media platforms are trying to entice creators with a slew of new money-making tools, including dedicated funds and subscriptions. Meta recently released Reels, its short-form video platform, globally, and with it other ways for users to earn money, such as overlay ads. Mark Zuckerberg has said he wants Reels to be a place where creators can create a sequel and “earn a living”.

In May 2021, YouTube announced a $100 million creative fund for YouTube Shorts, its rival Tik Tok feature. The funds were designed to compensate YouTube Shorts creators for their most viewed and engaging content in 2021 and 2022.

TikTok is a B2C (Business to Consumer) app that was initially not designed to collect revenue. However, it has built a marketplace that connects advertisers to creators and launched a $200 million fund to invest in its top creators.

However, this could be tricky as creators cannot apply for the fund to help with content production. Instead, these platforms will reach out to creators whose videos exceed certain milestones each month, rewarding them for their contributions. Creators only rely on money from external sources such as brand deals or merchandise sales.

Creative Juice, a banking app for creators, recently unveiled its $50 million revenue-based funding structure to support creator businesses. Creators can apply for a cash advance to help them grow their business in exchange for a percentage of their revenue over a set period, usually six months to three years.

Revenue-based financing (RBF), also known as royalty-based financing, is a method of raising capital in which investors agree to provide capital to a creator in return for a certain percentage of revenue company total gross.

In other words, a creator today “sells” a percentage of their future earnings for a cash advance, and this has proven to be the most sustainable and ethical funding option for creators.

“With RBF, creators can repay their funding based on their growth, which seems the most ethical,” Douglas said.

In Africa, platforms like Selar.co are strategically positioning themselves for the creator economy, exploring revenue-based financing and building the infrastructure for creditors to offer RBF to creators, providing historical creator sales data and ways to charge creators as they make new sales.

In Nigeria, the creative industry is gradually becoming one of the biggest employers of labour. From movies and music to podcasts and fashion, young Nigerians have transformed what was once considered “informal labor” into a viable industry, creating jobs and largely responsible for exporting Nigerian culture to across the continent to the world.

At the just-concluded eighth edition of the Africa Magic Viewers’ Choice Awards, organizers have launched a call for entries, recognizing the work of content creators in shaping the film industry.

In recognition and appreciation of the growing popularity and caliber of social media material across the continent, organizers have announced the addition of a new category for “Best Online Social Content Producer”. This category includes short form content produced and posted on social media platforms.

Digital media is gradually replacing traditional media as the industry evolves. There has been an increase in innovative and compelling social media content across the continent in recent months, particularly in light of the COVID-19 outbreak and global quarantine. This category is crucial because these content providers have gradually created a niche around their skills.

The Executive Director of West Africa Content and Channels at MultiChoice Nigeria, Dr. Busola Tejumola said on this, “We are very excited about the Best Online Social Content Creator category as we believe this will further underscore our commitment to representing all content creators and inspiring new talent. There’s no better time than now to recognize and celebrate this growing digital community as we host the eighth annual awards.

According to research by Jobberman, the creative sector currently employs around 4.2 million Nigerians, making it the second largest employer in the country, and has the potential to create an additional 2.7 million jobs by 2025.

While taking all of these elements into consideration, it is important that the government creates an environment conducive to the growth of creators through the creation of supportive policies and tax breaks. Taking a quick look at the Copyright Act, which would for all intents and purposes be considered the most important legislation in Nigeria as far as creators are concerned due to its impact on the treatment of intellectual property , it is still considered by many to be quite outdated and out of step with global trends.

“The government’s contribution to this issue is very clear; providing grants/access to creators at different levels. This can be done through trusted organizations that work closely with creators to ensure funds are used wisely and are tracked to ensure success.

The creator economy should not be overlooked as it is a thriving source of income for many people, especially young people. A recent survey showed that in the future, more and more young people would rather be content creators or social media influencers than traditional professions such as medicine.

Globally, creators are leveraging their creative skills and making money from their content. The creator economy has evolved and holds the key to current and future marketing. This manifests itself in the progressive dominance of creators on social media and in media organizations.

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10 Things That Make No Sense In Modern Movie Marketing https://can-guru.com/10-things-that-make-no-sense-in-modern-movie-marketing/ Sat, 18 Jun 2022 15:57:06 +0000 https://can-guru.com/10-things-that-make-no-sense-in-modern-movie-marketing/ Ever since there have been films, film marketing has existed. An entertainment medium doesn’t become one of the biggest industries without a lot of marketing, and multimillion-dollar projects don’t get funded without making deals with companies that want promotion in return. RELATED: 10 Movies Marketed As Comedies But Really Weren’t Cinematic marketing can be intrusive […]]]>

Ever since there have been films, film marketing has existed. An entertainment medium doesn’t become one of the biggest industries without a lot of marketing, and multimillion-dollar projects don’t get funded without making deals with companies that want promotion in return.



RELATED: 10 Movies Marketed As Comedies But Really Weren’t

Cinematic marketing can be intrusive — trailers interrupt TV shows, giant billboards clutter city squares, advertisements plastered all over fountain tumblers — but it shows no signs of going away. Yet amid the onslaught of publicity, film marketing has its own unique quirks that it won’t let die. As such, many things about modern film marketing just don’t make sense.

ten The trailers seem to take almost as long as the movie

Not so long ago, even a big budget movie like The Fellowship of the Ring could have as little as three trailers ahead of it in theater. Now, trailers can add 20-30 minutes to a theatrical release, giving audiences another factor to consider when estimating a movie’s runtime.

These trailers are weird because most people don’t need to go to the movies to see them anymore. Trailers are available online the day they are released, ready to be discussed on movie blogs and comment threads. If a good movie trailer excites viewers, they can get it out much faster by sharing it online than telling their friends to go to the movies and watch it.

9 Movie titles are getting unwieldy

Doctor Strange in the Multiverse of Madness may have a lovely title, but movie bloggers probably wish it was simply called Strange doctor 2. In fact, as movies continue to spawn sequels and get split into parts, their titles are getting harder and harder to follow.

RELATED: 10 Movies With Different Titles But Are Still Remakes

For example, the sequel to Spider-Man: Into the Spider-Verseitself a rather long title, will be divided into two parts: Spider-Man: Through the Spider-Verse (Part One) and Spider-Man: Through the Spider-Verse (Part Two). It may be more of a creative decision than a marketing decision, but nonetheless, it makes it harder for audiences to remember which movie to watch next.

8 Trailers ruin everything

As trailers get longer, their editors add more footage. In this cramming, trailers often show scenes and plot points that the filmmakers intended as surprises.

This is especially common in comic book movies, with the Hulk reveal in Thor: RagnarokHarry’s return to Kingsman: The Golden Circleand the appearance of a character in Doctor Strange in the Multiverse of Madness. Perhaps the most egregious example of recent years is the revelation of Wolverine’s appearance in X-Men: Apocalypsewhich would have been a fantastic surprise for theatergoers.

A lot of money goes into movies, and some of that money comes from companies that want sponsorship and product placement deals. Showing James Bond drinking a Heineken is one thing, but batman versus supermanTurkish Airlines promotions are really weird.

In one of these promotions, Bruce Wayne addresses the camera and invites the viewer to come to Gotham City with a flight on Turkish Airlines, an airline that serves only twelve airports in the United States. When movie characters promote a product, it raises more questions about the movie world than audiences ever wanted to ask.

6 Marketing hides information the public should know

The trailers for Godzilla (2014) portrays Bryan Cranston as the film’s protagonist, which delights fans of breaking Bad at the height of its popularity. Unfortunately, Bryan Cranston’s character is actually killed off long before the halfway point. While some trailers give too much information about a movie, others simply mislead viewers.

RELATED: 10 Worst Marvel Post-Credits Scenes, Ranked

Downsizingwas marketed as a high-concept comedy, which likely put off fans who might have enjoyed the surreal philosophical drama. The marketing for 21 jump street relied heavily on nostalgia for the original show, while the film itself was meant to be entertaining as a standalone, and even joked about the idea of ​​a remake of the TV show. Fortunately, good word-of-mouth and critical praise saved 21 jump street.

5 Post-Credits Scenes Don’t Pay Off If You’re Not Marvel

Post-credits scenes have become a staple of modern big-budget films. dead Pool even mocks the audience for sticking around. The MCU popularized this trend, and other studios attempted to replicate the MCU’s success with their own post-credits scenes.

So far, however, only the MCU seems to have figured out how to create a post-credits scene to entice audiences to watch the next film. Meanwhile, Ghostbuster: Answer the Call, Justice League, X-Men: Apocalypse, The Wolverine, and Battleship not all of them delivered on the promise of their bonus scenes.

4 Movie trailers have teasers before the trailer

When the trailer for High-speed train plays online, viewers will notice that the actual trailer is preceded by a rapid countdown and an indecipherable flurry of clips. It’s a trend that studios have started to implement for trailers that play automatically. Since the viewer can skip the autoplay trailer after about five seconds, the “mini-trailer” that plays before the actual trailer ensures that the viewer gets at least a rushed and confusing preview of the film.

These pre-trailer teasers are usually more disruptive and disorienting than they’re worth. In the High-speed train For example, so many images scroll by with a countdown that even the most attentive viewers will have no idea what they just watched. Fans will likely skip the trailer to stop the noise.

3 So many movie posters look exactly alike

Almost any official franchise movie poster can be described as follows: a mix of character heads and tiny silhouettes with lots of bright blue and/or orange elements surrounding them (or a blue/orange filter over all the image). Each character also tends to look very serious.

RELATED: 10 Greatest Movie Posters Of All Time, Ranked

The floating head poster for the star wars special editions were exciting over 20 years ago, but today these posters are becoming stereotypical. The nadir of the current trend in posters was when the dark phoenix and Aladdin the posters drew mockery from Reddit for looking ridiculously similar to the Force awakens attach.

2 Blockbusters always produce merchandise for children, no matter how inappropriate they are

The toy industry has gotten tougher with intellectual property since the 80s and 90s – movies like police academy, Robotcopand The toxic avenger had action figure lines aimed at children, after all. Sometimes, however, films with decidedly unsuitable kid-friendly material still get Lego action figures, clothing and sets – and not just for the adult collector market.

Star Wars: Rogue Onefor example, is a very dark war movie in which most of the characters are killed off at the end. The Batman is perhaps the darkest and most violent Batman film to date. However, both movies have merchandise for kids, and the Lego Batcave made for the 2022 movie even comes with a violent criminal Riddler toy.

1 Marketers Don’t Understand Internet Humor

In 2006, Snakes on a plane waves inspired by memes, parody videos and songs. New Line Cinema thought that meant they had a hit on their hands and played along, adding the line concocted on the internet “I’m sick of these mothers ***** in the snakes on this mother * **** on the plane!” to the film and hosting a music video contest. Snakes on a plane underperformed, probably because making fun of it was more fun than going to see it. The industry should have learned its lesson with this and other failed attempts to flatter audiences online.

However, studios are still jumping on short-lived internet trains like NFTs and tiger king. In one of the wackiest recent examples, the box office bomb Morbius became a meme, with people jokingly praising the film and poking fun at fake video game covers. Sony, seeing the rise in online mentions for Morbius, thought the film might get a second chance at life and re-released it theatrically. Unfortunately, he bombed again.

NEXT: 10 Things You Missed In The New Thor: Love & Thunder Trailer

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Digital marketing agency iias announces the launch of its new website https://can-guru.com/digital-marketing-agency-iias-announces-the-launch-of-its-new-website/ Sat, 18 Jun 2022 02:06:37 +0000 https://can-guru.com/digital-marketing-agency-iias-announces-the-launch-of-its-new-website/ The new iias website focuses on the company’s three core services: SEO, Web Design and SEM/Google Paid Ads ABBOTSFORD, BC/ACCESSWIRE/June 17, 2022/ iias, a BC-based digital marketing agency, is pleased to announce the launch of its new website. To view the new website and learn more about the services that iias offers its customers, please […]]]>

The new iias website focuses on the company’s three core services: SEO, Web Design and SEM/Google Paid Ads

ABBOTSFORD, BC/ACCESSWIRE/June 17, 2022/ iias, a BC-based digital marketing agency, is pleased to announce the launch of its new website.

To view the new website and learn more about the services that iias offers its customers, please visit https://iias.ca.

As a company spokesperson noted, the website focuses on the three core services that iias offers its clients: SEO, website design, and Google SEM paid ads.

“All of our SEO work is done in-house by our team of internet advertising professionals,” the spokesperson noted, adding that they are dedicated to discussing strategy with their clients, as well as what works and what. does not work.

“We will stay on top of our industry for our customers, with no outsourcing, no black hat tactics, and no cutting corners.”

In addition to SEO, iias’ friendly and experienced team is adept at creating effective and eye-catching optimized websites. For example, they will use psychology and personality types to help create a website that will be effective in attracting ideal customers.

This process begins with the IIAS team really getting to know its customers; it helps them create an optimized website that will effectively present the business in a way that will attract more customers.

Finally, for business owners who want to learn more about SEM/Google Paid Ads and add them to their marketing campaign, iias is ready and able to help. They understand why this approach is cost-effective and efficient, and they really enjoy using this method to help their clients get a better return on investment.

“Additionally, we monitor all of our clients’ search engine marketing campaigns and make adjustments as necessary to achieve the best value for money,” the spokesperson said.

About the iias

At iias, they help big companies grow. They help their clients by optimizing their online marketing to attract their dream customers. In their more than 25 years of business, they have developed proven systems with various strategies to attract amazing customers from different sources. They focus on website design and optimization, search engine marketing, and search engine optimization. They developed these three pillars of digital marketing to take their clients’ businesses to the next level. For more information, please visit https://iias.ca.

Media Contact:

Nick Man
[email protected]
(604) 556-0211
30720 Simpson Road #101
Abbotsford, BC
V2T 6C7

THE SOURCE: iias

See the source version on accesswire.com:
https://www.accesswire.com/705675/Digital-Marketing-Agency-iias-Announces-the-Launch-of-their-New-Website

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Brand development and online marketing get the best results https://can-guru.com/brand-development-and-online-marketing-get-the-best-results/ Fri, 17 Jun 2022 09:00:52 +0000 https://can-guru.com/brand-development-and-online-marketing-get-the-best-results/ As more “tools of the trade” become available, marketing becomes both more interesting and flexible, but also more segmented and potentially confusing. Marketing’s ‘split personality’ includes traditional brand building, driven by broad reach vehicles such as TV ads, on the one hand, and what we call ‘performance marketing’, such as online activities. data-driven, on the […]]]>

As more “tools of the trade” become available, marketing becomes both more interesting and flexible, but also more segmented and potentially confusing.

Marketing’s ‘split personality’ includes traditional brand building, driven by broad reach vehicles such as TV ads, on the one hand, and what we call ‘performance marketing’, such as online activities. data-driven, on the other.

Performance advocates tout their ability to generate and measure clicks, while brand builders argue for longer-term, broader-reach marketing vehicles (sometimes struggle to demonstrate short-term value).

We find that the measurement challenges of brand building sometimes push an organization’s marketing spend too far in a one-dimensional direction of online marketing exclusivity. Research shows that long-term customer loyalty is stronger when fueled by an emotional connection to the brand.

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In order to effectively address this potential imbalance, we recommend moving to what we call “full-funnel” marketing, which combines the power of brand-building marketing and (online) performance marketing.

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