C3 Industries Appoints John Moyers as Vice President of Marketing
ANN ARBOUR, Mich., February 17, 2022 /PRNewswire/ — C3 Industries (“C3”), a vertically integrated multi-state cannabis company headquartered in Ann Arbor, MItoday announced the appointment of John Moyers as Vice President of Marketing. Moyers will be responsible for collaborating with stakeholders on branding and executing comprehensive marketing campaigns for C3 Industries’ growing portfolio of brands.
Moyers joins C3 from Harvest Health & Recreation and brings extensive expertise in building consumer and cannabis consumer brands and retail services. As Senior Director of Marketing at Harvest, Moyers oversaw marketing for the Harvest House of Cannabis dispensary brand. At C3, Moyers will create effective organizational structures and KPIs for the marketing team while initiating go-to-market strategies for the consumer products, retail network and corporate brand. His key growth initiatives for the company include bringing digital solutions to the current marketing team, launching a new loyalty program for High Profile Cannabis Shop, creating a new brand for the Michigan flagship greenhouse and activations for C3’s Cloud Cover brand.
“John has masterfully executed some of the most compelling omnichannel marketing campaigns in the cannabis industry and we are thrilled to welcome him to the C3 leadership team,” said C3 Industries COO. Samip Shah“His demonstrated success in building teams and building household brands across a variety of industries will play a vital role in increasing the presence of our Cloud Cover Cannabis, High Profile Cannabis Shop and C3 Industries brands. John is a valuable addition to C3 and we are thrilled to see him building our marketing function, elevating our brands and implementing his fresh and innovative ideas.”
“I look forward to creating sophisticated consumer experiences with such an established and product-driven company as C3 Industries,” said Moyers, “C3 has a passion for the highest quality cannabis products and I I look forward to using my skills to take the portfolio company brand to the next level. I already feel very welcomed by the C3 community and look forward to working with such a committed and talented team.”
Prior to C3 and Harvest, Moyers was General Manager at TBWAChiatDay where he led in-app advertising for Buffalo Wild Wings and Miller Lite. Since 2018, Moyers has been an independent consultant through his agency, 81818 Consulting. During his 25 year marketing career, Moyers has helped many major brands, including Coors, American Express and jack daniels reach consumers in an engaging way. His comprehensive experience allows him to quickly understand businesses and effectively tell their stories to their full potential. He holds a bachelor’s degree in management Texas Christian University.
About C3 Industries
C3 Industries is a vertically integrated, multi-state cannabis company headquartered in Ann Arbor, MIwith several product brands, including the award-winning brand Cannabis cloud cover and Galactic Meds, and a distribution network, High profile Cannabis shop. The company manufactures high-quality cannabis products in all categories Oregon, Michigan and Massachusetts and will soon embark on Missouri. For more information, visit www.c3industries.com.
Additional information about High Profile Cannabis Shop can be found by signing up for the company’s newsletters at www.highprofilecannabis.com and on Instagram at @highprofileofficial. Additional information about Cloud Cover Cannabis is available at www.cloudcovercannabis.com and @cloudcovercannabis on Instagram. Additional information about Galactic Meds can be found at @galactic_meds on Instagram.
SOURCE C3 Industries