Allison+Partners Hires Integrated Marketing Manager for EMEA
LONDON – Allison+Partners has hired its first head of integrated marketing for EMEA, appointing Gary McCarthy as executive vice president of integrated marketing.
McCarthy joins the agency after four years as an account manager at digital marketing specialist Investis Digital. He previously worked for digital experience agency Mediablaze and has worked with digital brands in technology, retail, real estate, financial services and automotive including Amazon, Google, Natwest, Nestle and Vodafone.
In his new role, McCarthy will oversee and develop Allison+Partners’ integrated marketing services for clients across the region, including digital communications, advertising, content and performance marketing, to complement the businesses of media acquired from the agency.
Along with working with Dan Whitney, newly promoted Managing Director of the Marketing Innovation Team, and Jim Selman, Managing Director and UK & Ireland Partner, McCarthy will work alongside the Executive Vice President and Head of of Customer Experience for Europe, Kate Lynch, to strengthen existing customer relationships and grow. deals.
McCarthy said, “In today’s increasingly digital world, there are no boundaries between marketing and public relations. Brands need to be omnichannel and present the same consistent message to reach audiences across all platforms. With the right presence in paid, earned, shared and owned content, brands build awareness and trust with customers and stakeholders, and I’m excited to grow these offerings even further with the Allison+Partners team.
Whitney added, “We know that an integrated approach is crucial to brand success today, and with Gary on our team, we are excited to further enhance our proven integrated marketing processes, skills, products and services.