5 recent healthcare marketing campaigns

Here are five health marketing campaigns launched since April 14.

  1. WhatsApp, the Meta-owned instant messaging company, has launched a chatbot in Spanish and English to help spread reliable information about COVID-19 and vaccine safety. WhatsApp has partnered with the California Department of Public Health to launch the free tool, which is intended to help combat misinformation about COVID-19, especially in the state’s Latino community.
  2. Children’s Hospital of Los Angeles has selected three winners of its VaxUp Challenge, a program designed to test, generate and scale creative advocacy ideas to increase COVID-19 vaccination rates among children and adolescents disproportionately affected by the virus. The three winning teams will receive $75,000 each to further develop their programs and pilot them in Los Angeles County.
  3. UC Davis Health, based in Sacramento, Calif., has launched a program to improve awareness of access to organ donation and transplantation in underserved communities. The project provides educational content to improve awareness of the need for organ donation in underserved communities, as well as to educate patients in these communities about health interventions that can help them avoid staged organ failure. terminal and a transplant.
  4. Oprah Winfrey has teamed up with the Smithsonian Channel to expose racial disparities in health care through a new campaign and industry documentary. Ms. Winfrey will executive produce the documentary, which will examine how people of color suffer from substandard health care in the United States. The following year-long campaign will include a digital series and will bring together affected communities, medical and nursing schools, healthcare workers and decision makers to collaborate to find a solution to inequities.
  5. Providence, based in Renton, Wash., has launched a digital hub to feature positive stories about its caregivers and partner organizations making a difference in the lives of others. Providence plans to continue adding more stories to the digital hub and invites other health systems to join the initiative.

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