12 Essential Skills and Online Courses for Ecommerce Professionals

The retail e-commerce industry shows no signs of slowing down as online shopping becomes even more convenient. According to Statista, the industry is expected to grow by 50% in the coming years.

If you want to explore the possibilities of professional roles in e-commerce, now is the time to invest in some skills. Here are some important skills for e-commerce professionals.

1. Writing

Copywriting is writing for the purpose of selling. Targeted writing increases brand awareness and creates powerful calls to action. Done right, it can expand your customer base and build customer loyalty.

Copywriting is not creative writing, although your creative writing chops can help. It takes a bit of practice to create compelling copy, which should be free of unnecessary flourishes. As pioneering advertising executive Leo Burnett said, “Keep it simple. Make it memorable. Make it inviting to watch. Make reading fun.

Online Writing Course: The Art of Storytelling for Freelancers and Creators is one of the best selling courses on Domestika. Created by Sun Yi, the founder of award-winning branding and digital marketing agency Night Owls, the course goes through writing techniques that grab your audience’s attention from the get-go.

2. Corporate Communications

Business communication skills help you communicate effectively with different types of people inside or outside your business. This skill encompasses email, instant messaging, official letters, business presentations and many more. If you want to build strong relationships with your vendors and staff, add this to your list of essential skills to acquire.

Corporate Communications Online Course: edX offers business communications moderated by Marlisse Silver Sweeney, Lecturer at the UBC Sauder School of Business. Pay $150.00 for unlimited access, but you can also sign up for the free audit trail, which gives you six weeks of access.

3. Accounting

Any type of business requires accounting skills to track profits and expenses. Learning bookkeeping skills will also make filing taxes less tedious. For starters, you can invest in accounting software for small businesses and freelancers. But while these tools will help you, you still need to make sense of the numbers.

Online accounting courses: University of Virginia Coursera Financial Accounting Fundamentals teaches you how to record your transactions in journals, prepare financial statements, and analyze the financial health of your business.

4. Project management

Project management skills help you effectively plan and execute your e-commerce project. For example, if you want to design a website for your business, you can create a Gantt chart to help you manage project tasks. Get to know the best report types and project management methods, so you can choose the one that suits your needs.

Online Project Management Course: This Coursera Google Project Management promises to teach you the basics of project management in less than six months, even if you don’t have any skills or experience.

5. Graphic design

Today’s generation has become increasingly visual, interacting primarily through photos, videos, and emojis. Even great copy will fall flat if paired with poor graphic design.

If you’re new to graphic design, there are some essential graphic design terms you need to know. These terms will also come in handy when working with a graphic designer for your e-commerce business. If the vocabulary sounds Greek to you, try learning the basics in an online course.

Online Graphic Design Courses: Design@Work markets its course for entrepreneurs who need some design skills. Learn how to create business cards, brochures, and other templates using Adobe InDesign.

SMM helps you develop a clear strategy for engaging your audience through popular social media channels. You don’t need to be on all channels, but it’s recommended to use those occupied by your target customers. Any e-commerce business that wants to thrive needs to step up their social media game, and that’s where an online course will come in handy.

Social Media Online Course: Acadium’s free social media marketing course covers 35 beginner-friendly social media lessons most used by businesses today.

7. Customer service

If you browse job boards, you will see that customer service professionals are in high demand today. Salesforce research shows that buyers value customer experience as much as product quality, which is why it makes sense for companies to emphasize this skill.

Online Customer Service Course: This highly rated customer service training from goskills contains 22 practical lessons that you can access for free for seven days.

8. Search Engine Optimization

The goal of SEO is for your site to appear on the first page of search engines, making it a crucial part of your business’ content strategy. The reality is that most people rarely click on the second page of their search query, which is why you need SEO. Organic, authentic, quality content can be paired with SEO to produce killer copy that ranks on Google.

Online SEO Course: Improving your e-commerce site’s SEO by learning LinkedIn will help you optimize your product page and build your brand’s authority on search engines.

9. Email Marketing

A successful email marketing campaign requires a well-crafted message. Email marketing is an inexpensive way to increase your sales and promote your brand. So copywriters who are proficient with tools like MailChimp are invaluable to any e-commerce business that wants to engage and nurture their customers.

Online Email Marketing Course: Hubspot’s Email Marketing Certification course is a free online training that helps you understand the basics of email marketing and create successful emails.

Google Ads is the undisputed authority on pay-per-click marketing. Google’s paid online advertising program generates revenue when advertisers pay per click or impression on an ad. Internet Live Stats reports that Google receives 3.5 billion searches per day, making it one of the best platforms to promote your business.

Google Ads online course: Learn how to build a strong Google Ads campaign with the Google Ads (AdWords) Masterclass: Run Campaigns Yourself from Udemy.

Google Analytics is a tool that helps you improve the performance of your business website. When you add the Google Analytics code to your website pages, the platform collects anonymous information such as number of visitors, unique page views, average time a visitor is on the page, and other metrics relevant.

Online course on Google Analytics: Google Analytics Academy offers free training that guides you through the fundamentals and more advanced levels of the platform.

Excel is one of the most important skills for e-commerce professionals, or any professional for that matter. Excel spreadsheets help you track sales, stock inventory, and customer details, to name a few. Excel formulas can get tricky for beginners, so you can start with the most commonly used ones for business.

Excel Online Courses: Coursera’s Excel Skills for Business Specialization will teach you how to analyze data, create spreadsheets, and present them in a user-friendly way.

Improve your e-commerce skills today

E-commerce is a lucrative industry with plenty of opportunities for freelancers and remote workers. If you want to break into this field, you can choose a foundation skill to launch your career as an e-commerce professional.

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